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Experiments Round 2
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Highest Lift
59.6% lift
How removing an image in a fundraising direct appeal email impacted clicks
November 7, 2025
Element tested: click rate Email Fundraising | Copy
View the experiment
59.6
1762546714
Not Valid
Does including a specific giving handle in an email appeal lead to an increase in donor conversion?
January 20, 2026
Element tested: donor conversion Email Fundraising | Copy
View the experiment
50.1
1768923262
6.2% lift
How quantifying the time investment in a high urgency email appeal impacts clicks
February 2, 2026
Element tested: click rate Email Fundraising | Copy high urgency
View the experiment
6.2
1770053104
90.9% lift
Does Increasing the Number of Appeal Links Boost Email Clicks?
March 9, 2026
Element tested: donor conversion Email Fundraising | Copy
View the experiment
90.9
1773072467
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