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Experiments Round 2
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Highest Lift
Not Valid
How video ads on Facebook affect webinar registration
April 20, 2020
Element tested: Key Metrics | Conversion Rate
View the experiment
11.6
1587388384
25.5% lift
Which is more effective in a subject line: “Mystery + Value” or “Mystery + Hyper-Personalization”
April 20, 2020
Element tested: Email Fundraising Email Fundraising | Subject Line Key Metrics | Conversion Rate
View the experiment
25.5
1587388409
Not Valid
How using a smaller gift array impacted donor conversion on acquisition forms
April 14, 2020
Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
-18.1
1586902376
347.9% lift
How breaking your goal down into a smaller ask impacts revenue
April 20, 2020
Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
347.9
1587388325
347.9% lift
How breaking your fundraising goal down into a smaller ask impacts revenue
April 14, 2020
Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
347.9
1586902409
157.5% lift
How SpotRight compares to other Facebook Audience Models for prospecting
April 14, 2020
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
157.5
1586902423
170.4% lift
How Using Landing Page Copy in the Body of a Prospecting Email Directly Impacts Revenue
April 14, 2020
Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
170.4
1586902588
33.0% lift
How directly asking the visitor to give with a question affects conversion rate
March 26, 2020
Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
33.0
1585256731
Approaching Validity
How a pre-selected value on the gift array impacted donor conversion rate and revenue from acquisition forms
March 26, 2020
Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
94.4
1585255642
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