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Key Metrics | Conversion Rate

803.8% lift

How promoting an offer in the Dear Reader ad copy instead of membership increased donor conversion rate

March 3, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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803.8
90.8% lift

How a visual reminder of a daily goal impacts donor conversion

November 11, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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90.8
27.5% lift

How streamlining an inline donation ask affects donor conversion

September 22, 2019 Element tested: Key Metrics | Conversion Rate
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27.5
1,083.9% lift

How the membership offer increased new donor conversion rates from Facebook

September 23, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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1083.9
57.3% lift

How a clear and direct subject line impacts conversion rate

September 23, 2019 Element tested: Email Fundraising Email Fundraising | Subject Line Key Metrics | Conversion Rate
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57.3
Not Valid

How clarifying the steps of a donation form impacted donor conversion

September 23, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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27.1
Not Valid

Will asking for a gift to help us reach more people improve donor conversion rate?

September 23, 2019 Element tested: Key Metrics | Conversion Rate
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-66.9
Not Valid

How “impact language” affects donor conversion

September 23, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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1.1
-88.5% drop

How the Board Challenge Dear Reader ads decreased donor conversion rates

August 16, 2019 Element tested: Key Metrics | Conversion Rate
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-88.5