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Key Metrics | Conversion Rate

-57.7% drop

How length and presentation of email copy impact donor conversion rate

April 25, 2018 Element tested: Key Metrics | Conversion Rate
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-57.7
137.1% lift

How the donor incentive impacted conversion with The Daily Signal

April 19, 2018 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue
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137.1
75.2% lift

How the kind of offer in a blog post impacts name conversion

April 20, 2018 Element tested: Key Metrics | Conversion Rate
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75.2
52.1% lift

How a lower-cost offer increased conversion rate on a retargeting email

April 20, 2018 Element tested: Key Metrics | Conversion Rate
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52.1
Not Valid

How adding value proposition and removing friction on a donation page affects conversion

April 11, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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-16.8
164.9% lift

How an additional call-to-action in a Facebook ad headline affects conversion rate

April 16, 2018 Element tested: Key Metrics | Conversion Rate
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164.9
-30.7% drop

How shorter copy affects conversion rate on an exit-intent offer

April 10, 2018 Element tested: Key Metrics | Conversion Rate
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-30.7
79.0% lift

How differing calls-to-action affect donor conversion rate across different channels

March 28, 2018 Element tested: Key Metrics | Conversion Rate
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79.0
47.7% lift

How a storytelling messaging approach impacted donor conversion

March 27, 2018 Element tested: Email Fundraising Email Fundraising | Sender Key Metrics | Conversion Rate
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47.7