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Key Metrics | Conversion Rate

5.5% lift

How friction and anxiety influence donor conversion

July 9, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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5.5
63.7% lift

How authority, active language, and clarity affect email acquisition rate

January 4, 2018 Element tested: Key Metrics | Conversion Rate
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63.7
56.7% lift

How emotional language, clarity and authority affect ad clickthrough rate

January 4, 2018 Element tested: Key Metrics | Conversion Rate
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56.7
98.2% lift

How an image that people connect with affects conversion rate in a Facebook ad

January 3, 2018 Element tested: Key Metrics | Conversion Rate
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98.2
-40.2% drop

How personalization affects clickthrough rate in a child sponsorship Facebook ad

January 3, 2018 Element tested: Key Metrics | Conversion Rate
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-40.2
106.3% lift

How extended value proposition email copy affects donor conversion

December 4, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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106.3
Not Valid

How premium-specific donation page copy affects donor conversion

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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-26.5
Approaching Validity

How a shortcut to the acquisition form impacted conversion

January 8, 2018 Element tested: Key Metrics | Conversion Rate
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-8.4
-5.7% drop

How adding a signer on a landing page affects conversion rate

January 4, 2018 Element tested: Key Metrics | Conversion Rate
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-5.7