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Key Metrics | Conversion Rate

63.9% lift

How straightforward copy and a quantified ask affects donor conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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63.9
165.4% lift

How the value proposition of an ad impacted the motivation of donor traffic

November 3, 2020 Element tested: Key Metrics | Conversion Rate
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165.4
-24.6% drop

How “personalized” ad copy affects clickthrough rate

April 20, 2019 Element tested: Key Metrics | Conversion Rate
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-24.6
146.9% lift

How clarifying the value proposition through inductive copy affects donor conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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146.9
80.8% lift

How including an image in a personal email affects donor conversion

September 10, 2019 Element tested: Key Metrics | Conversion Rate
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80.8
48.0% lift

How the offer placement impacts email acquisition

January 14, 2020 Element tested: Key Metrics | Conversion Rate
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48.0
Approaching Validity

How the way a name acquisition offer is presented impacts conversion rate

April 20, 2019 Element tested: Key Metrics | Conversion Rate
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11.7
-66.0% drop

How extended value proposition copy on a primary donation page impacts conversion rate.

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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-66.0
246.1% lift

How direct donation asks in an email impact performance

January 4, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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246.1