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Key Metrics | Conversion Rate

Not Valid

How a modified value proposition affected campaign performance

September 25, 2016 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue
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-0.5
90.8% lift

How clarifying the value proposition affects donor conversion

April 20, 2019 Element tested: Key Metrics | Conversion Rate
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90.8
12.8% lift

How “benefits” language affects the open rate

May 6, 2019 Element tested: Key Metrics | Conversion Rate
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12.8
74.0% lift

How emphasizing a primary call to action in the navigation can affect donations

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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74.0
89.3% lift

How qualifying questions affects conversion rate

February 1, 2020 Element tested: Key Metrics | Conversion Rate
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89.3
439.3% lift

How testing the call-to-action on thank you page affects conversion

September 24, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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439.3
64.4% lift

How increasing the clarity of the value proposition affects donor conversion rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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64.4
53.1% lift

How “human” imagery affects conversion rate

January 3, 2018 Element tested: Key Metrics | Conversion Rate
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53.1
Not Valid

How the donation premium can affect both conversion rate and average gift

April 20, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue
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-0.1