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Key Metrics | Revenue

Approaching Validity

How asking for less impacted overall revenue

October 8, 2021 Element tested: email Key Metrics | Revenue
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31.3
Approaching Validity

How a “complete your gift” popup during a Fiscal Year End Campaign affects donor revenue

September 26, 2022 Element tested: donor conversion Key Metrics | Conversion Rate Key Metrics | Revenue Popup Revenue
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17.7
142.7% lift

How a lesser ask impacts revenue

September 26, 2022 Element tested: body copy Email Fundraising Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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142.7
-75.2% drop

How adding a relevant premium in an offer affects giving

July 14, 2023 Element tested: Key Metrics | Average Gift Size Key Metrics | Revenue
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-75.2
Approaching Validity

How trustmarks on a donation page impacted donations and revenue

December 14, 2020 Element tested: Donation Pages Donation Pages | Design Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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64.3
Not Valid

How continuity-based messaging affects recurring donor conversion

June 22, 2021 Element tested: Donation Pages Key Metrics | Revenue Revenue
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16.0
Not Valid

How adding donor cultivation stories on top of a campaign appeal schedule of emails impacted revenue

June 22, 2021 Element tested: Email Fundraising Email Fundraising | Sender Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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-1.9
Approaching Validity

How a longer term campaign flight date impacted revenue and donor conversion rate in a Facebook

June 10, 2021 Element tested: bid strategy campaign Facebook Key Metrics | Conversion Rate Key Metrics | Revenue lifetime budget Revenue
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39.2
Not Valid

How more succinct copy affects total revenue on a homepage takeover

June 21, 2021 Element tested: body copy Key Metrics | Revenue Revenue Value Proposition
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0.0