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Experiments Round 2
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Sort by:
Most recent
Highest Lift
54.0% lift
How pulling the Follow button out of a hidden dropdown in mobile impacts site follows
August 22, 2024
Element tested: mobile Navigation
View the experiment
54.0
1724339596
Not Valid
How pulling the home donate button out of the hamburger menu on mobile impacts clicks
August 12, 2024
Element tested: click rate mobile
View the experiment
32.2
1723430516
3,409.9% lift
How a pulling a donate button into the main navigation bar impacts clicks in mobile
July 26, 2024
Element tested: click rate donation pathway mobile Navigation
View the experiment
3409.9
1722025604
Approaching Validity
How removing a donation page’s header image on mobile affected donations
May 22, 2023
Element tested: Donation Pages | Design donor conversion mobile
View the experiment
-54.1
1684766348
50.1% lift
How Adding a “Start My Gift” Button to the Top of a Year-End Donation Page impacts donor conversion for mobile traffic
December 16, 2022
Element tested: Donation Pages | Design donor conversion mobile
View the experiment
50.1
1671205560
66.7% lift
Does adding an image of a premium at the top of the page for mobile users driver higher conversion rates for Pathway to Victory?
February 3, 2023
Element tested: donor conversion mobile
View the experiment
66.7
1675446573
Not Valid
How converting donation form into a multi-step form impacts mobile donor conversion
November 7, 2022
Element tested: Donation Pages | Form donor conversion mobile
View the experiment
-21.1
1667841843
91.6% lift
How site flow interruptor offers affect conversion on mobile devices
January 4, 2023
Element tested: donor conversion mobile
View the experiment
91.6
1672850206
36.2% lift
How “locking” the donation form on mobile devices impacts donor conversion
November 7, 2022
Element tested: Donation Pages | Form donor conversion mobile
View the experiment
36.2
1667847188
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