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Explore 2,100+ Online Fundraising Experiments

We’ve conducted 4,000+ online fundraising experiments, and we’ve made 2,100+ publicly available for you here to explore, learn from, and use as inspiration on your donation page, landing page, or in your next campaign.

349.7% lift

How adding new video creative to an existing offer affected donor conversion rate

March 27, 2023 Element tested: Donation Pages | Design donor conversion
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349.7
339.3% lift

How a monthly-first tabbed donation form affected monthly gift conversion

March 20, 2023 Element tested: Donation Pages | Form donor conversion monthly donor
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339.3
156.9% lift

How a wikipedia-style ask performs against a banner ad and a slide-in appeal on article pages during a high urgency campaign

March 16, 2023 Element tested: banner copy donor conversion high urgency
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156.9
95.8% lift

How reducing the number of calls to action impacted clicks in a cultivation message

March 16, 2023 Element tested: call to action click rate cultivation
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95.8
250.4% lift

How a humanized sticky bar impacted donations after a course sign up

March 10, 2023 Element tested: donor conversion Sticky Bar
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250.4
131.6% lift

How sending journal traffic to a high-converting journal page affects conversion rate

March 10, 2023 Element tested: Donation Pages | Copy donor conversion
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131.6

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834.6% lift

How changing the value proposition to focus on “more content like this” affects donor conversion

March 6, 2023 Element tested: donor conversion Value Proposition
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834.6
109.7% lift

How framing your donation ask on an instant donation page around providing funding for other free resources affects donor conversion rate

February 20, 2023 Element tested: Donation Pages | Copy donor conversion
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109.7
100.0% lift

How adding value proposition language to a direct appeal email impacted donations.

March 13, 2023 Element tested: donor conversion Email Fundraising | Design Value Proposition
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100.0
100.0% lift

How defaulting the monthly giving donation tab for a recurring giving ask impacted recurring giving

February 20, 2023 Element tested: Donation Pages | Form monthly donor
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100.0
Approaching Validity

How does a tabbed donation form affect recurring conversion rates on a primary donation page?

February 7, 2023 Element tested: Donation Pages | Form donor conversion
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616.3
200.9% lift

How more focused offers increase your lead quality in acquisition campaigns

February 3, 2023 Element tested: Email Acquisition Facebook
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200.9
236.0% lift

How adding impact language to a direct-ask pop up banner during a high urgency campaign affects revenue – marriages saved V1

January 17, 2023 Element tested: high urgency pop-up
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236.0
109.9% lift

How adding a humanized sticky bar to a donation page impacts donor conversion rate

January 23, 2023 Element tested: donor conversion Sticky Bar
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109.9
150.9% lift

How adding a sticky bar to a year-end fundraising campaign donation page affects donation rates

January 17, 2023 Element tested: Donation Pages | Design donor conversion high urgency Sticky Bar
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150.9
3,076.6% lift

How segmenting audiences vs donor audience signal affected donor conversion rate on YouTube

January 9, 2023 Element tested: donor conversion social media
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3076.6
154.9% lift

How the placement of a call to action impacted email acquisitions on the homepage

January 4, 2023 Element tested: call to action Email Acquisition
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154.9
253.8% lift

How adding clarity and tangibility to monthly giving premiums impacted donations

January 4, 2023 Element tested: donor conversion monthly donor Value Proposition
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253.8
103.7% lift

How using more active language in a donation page headline impacts donor conversion rate

December 14, 2022 Element tested: Donation Pages | Copy donor conversion
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103.7
Not Valid

How anniversary language and monthly donor language affect conversion rate on a monthly giving popup

December 12, 2022 Element tested: Donation Pages | Copy donor conversion monthly donor pop-up
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184.4
131.5% lift

How Facebook Lead Ads impacted email signup rates and lead quality

December 8, 2022 Element tested: Email Acquisition facebook ad
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131.5
411.3% lift

How adding specificity of impact to a high urgency campaign donation page impacts donor conversion rate

December 7, 2022 Element tested: Donation Pages | Copy donor conversion high urgency
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411.3
275.1% lift

How centering an ask around a specific initiative affects donation rates for house file traffic during a Giving Tuesday campaign

December 7, 2022 Element tested: donor conversion Email Fundraising | Copy
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275.1
210.2% lift

How using a ‘donation interruptor’ affects recurring giving rates during a Giving Tuesday high-urgency campaign

December 7, 2022 Element tested: Donation Pages | Design high urgency
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210.2
1,698.2% lift

How a new content offer with strengthened value prop in a dear reader impacted email acquisition

November 29, 2022 Element tested: Email Acquisition | Copy Value Proposition
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1698.2
403.6% lift

How re-directing traffic from a blog to a lead capture page affected email conversion rate

November 22, 2022 Element tested: Email Acquisition landing page
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403.6
Not Valid

How a slide up CTA with a daily donor goal impacts donor conversion

November 28, 2022 Element tested: call to action Donation Pages | Design donor conversion
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99.0
114.0% lift

How adding a $60 giving option to the Lamplighters monthly gift array impacted donations and revenue

November 16, 2022 Element tested: Donation Pages | Design gift array
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114.0
100.0% lift

How promoting a free ebook offer instead of a general subscription impacted email acquisition on a commentary page

November 16, 2022 Element tested: Email Acquisition | Copy landing page
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100.0
132.0% lift

How removing thank you from the header on the instant donation page affects donor conversion rate

November 10, 2022 Element tested: Donation Pages | Design donor conversion header
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132.0