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Explore 5,000+ Online Fundraising Experiments

We’ve conducted 5,000+ online fundraising experiments, and we’ve made 2,100+ publicly available for you here to explore, learn from, and use as inspiration on your donation page, landing page, or in your next campaign.

111.3% lift

How strengthening the value proposition of a homepage donation CTA impacts clicks

September 6, 2023 Element tested: call to action clarity click rate
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111.3
270.8% lift

How using a “yes/no” ad for an ebook offer affects click-through rate

September 1, 2023 Element tested: Advertising click through rate
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270.8
Approaching Validity

How a premium offer dear reader CTA on podcast pages impacts donor conversion

September 1, 2023 Element tested: call to action dear reader donor conversion
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112.8
954.4% lift

How authentic and impact-driven language on a premium offer donation page impacted donor conversion

August 28, 2023 Element tested: Donation Pages | Copy donor conversion
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954.4
Approaching Validity

How a Lower Suggested Gift and Array Impacts Donor Conversion Rate

August 4, 2023 Element tested: donor conversion gift array
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163.2
Approaching Validity

How Turning Campaign Graphics into a Plain-Text Design Affects Conversion on Donation page

August 14, 2023 Element tested: Donation Pages | Design donor conversion
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332.0

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123.2% lift

How a personalized slide out impacted email conversion rates

August 7, 2023 Element tested: Email Acquisition | Design personalization
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123.2
138.4% lift

Will shortening a promotional email increase click-throughs?

August 14, 2023 Element tested: click through rate Email Acquisition | Copy
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138.4
392.8% lift

How a stripped down acquisition donation page impacts donor conversion compared to a newer, heavily designed donation page

August 7, 2023 Element tested: Donation Pages | Design donor conversion
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392.8
100.0% lift

How stating a specific goal in the headline of a pop-up for CYE fundraising affects donor conversion rate

July 24, 2023 Element tested: Donation Pages | Headline donor conversion pop-up
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100.0
Not Valid

How does reinforcing the security of a donation with visual cues affect donation rates?

July 20, 2023 Element tested: Donation Pages | Design donor conversion
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122.8
Approaching Validity

How reducing the perceived investment of a call to action impacts account creation rate (Pt.3)

July 7, 2023 Element tested: call to action Donation Pages | Copy donor conversion
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138.8
169.3% lift

How including a photo of a premium impacted recurring gift conversion

July 17, 2023 Element tested: Donation Pages | Design Recurring Giving
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169.3
Approaching Validity

How a pulsing heart sticky donate button affected donations on homepage

July 3, 2023 Element tested: design donor conversion
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193.6
Not Valid

How adding a humanized sticky bar to a donation page impacts donor conversion rate

June 30, 2023 Element tested: Donation Pages | Design donor conversion Sticky Bar
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164.8
Approaching Validity

How a Donation Interruptor Impacts Monthly Giving on an Offer’s Instant Donation Page

June 30, 2023 Element tested: Donation Pages | Design donor conversion monthly donor
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287.8
Approaching Validity

How a radical redesign impacted monthly giving for membership renewals

July 3, 2023 Element tested: Donation Pages | Design membership monthly donor
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97.7
100.0% lift

How adding a tab for recurring tribute giving affects donor conversion

June 26, 2023 Element tested: Donation Pages | Form donor conversion Recurring Giving
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100.0
592.0% lift

How a popup impacted email newsletter sign ups

June 19, 2023 Element tested: Email Acquisition | Design Newsletter pop-up
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592.0
98.8% lift

How testing different Dear Reader survey topics impacted email acquisition

June 30, 2023 Element tested: dear reader Email Acquisition | Design
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98.8
138.8% lift

How a Pop-Up on the Journal Page Increased Follows

June 19, 2023 Element tested: Email Acquisition | Design Popup
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138.8
455.5% lift

How calling out a monthly gift on a main donation page affects recurring donor conversion

June 2, 2023 Element tested: Donation Pages | Copy donor conversion monthly donor
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455.5
Not Valid

Will asking for a larger specific amount increase donations and average gift size

June 5, 2023 Element tested: donor conversion Email Fundraising | Copy
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306.6
351.1% lift

How adding a goal thermometer to a site interrupter impacts giving

June 5, 2023 Element tested: donor conversion thermometer
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351.1
114.0% lift

How adding a continuation headline and personalizing the body copy to come from a prominent figure impacted donations

May 22, 2023 Element tested: body copy donor conversion headline
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114.0
Approaching Validity

How asking for less money on a parenting premium offer donation page impacts donor conversion

May 8, 2023 Element tested: Donation Pages | Form donor conversion
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96.9
282.4% lift

How using lapsed donor information in email impacted donations and revenue

April 28, 2023 Element tested: donor conversion Email Fundraising | Copy lapsed donor
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282.4
120.0% lift

How reducing the number of options on a gift array impacted donor conversion

April 24, 2023 Element tested: donor conversion gift array
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120.0
116.3% lift

How reducing the options on a gift array impacted donations

April 24, 2023 Element tested: Donation Pages | Form donor conversion gift array
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116.3
151.4% lift

How reducing the perceived investment of a call to action impacts account creation rate

April 24, 2023 Element tested: call to action donor conversion
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151.4