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Get New Ideas From 7,000+ Fundraising Experiments

We’ve conducted 7,000+ online fundraising experiments. Below, you’ll find 3,000+ publicly available case studies to explore, study, and generate new ideas to improve your fundraising and grow your impact.

143.5% lift

How does testing donor lookalike audience from HubSpot versus AVID Pathways compare

April 25, 2024 Element tested: donor conversion Facebook
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 143.5
2,694.0% lift

How adding a donate button to a news platform site’s header affects donor conversion rate

April 12, 2024 Element tested: Donation Pages | Design donor conversion header
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 2694.0
170.4% lift

How leveraging a small image to build affinity and alignment affects donor conversion rates

April 15, 2024 Element tested: Donation Pages | Design donor conversion
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 170.4
174.5% lift

How including an Impact Callout on a Gift Array Impacts Average Gift and Donor Conversion

April 1, 2024 Element tested: donor conversion gift array Key Metrics | Average Gift Size
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 174.5
365.2% lift

How using monthly giving language and defaulting to the recurring tab in the donation form affects recurring donor conversion

April 15, 2024 Element tested: Donation Pages | Form donor conversion Recurring Giving
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 365.2
100.2% lift

How adding 3 links to a fundraising email for non-members affects the click-through rate.

March 22, 2024 Element tested: click through rate Email Fundraising | Call-to-Action membership
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 100.2

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Approaching Validity

How yes/no “autonomy” language on a recurring ask pop-up impacts recurring conversion rate

March 8, 2024 Element tested: donor conversion pop-up Recurring Giving
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 126.1
132.1% lift

How does following up a direct mail renewal note with an email impact conversions

March 8, 2024 Element tested: donor conversion Email Fundraising | Copy
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 132.1
242.7% lift

How adding 3 links to a fundraising email for lapsed members affects the click-through rate.

March 4, 2024 Element tested: click through rate Email Fundraising | Call-to-Action
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 242.7
159.7% lift

How do the perceived benefits associated with becoming a recurring donor impact donor conversion rate?

March 4, 2024 Element tested: donor conversion Email Fundraising | Copy Recurring Giving
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 159.7
Not Valid

How adding a donate button to the header and navigation menu affects donor conversion rate

March 4, 2024 Element tested: donor conversion Navigation
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 99.9
126.5% lift

How adding clarity to the headline for a Dear Reader impacted email acquisition

March 4, 2024 Element tested: clarity Email Acquisition | Copy Email Acquisition | Headline
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 126.5
105.4% lift

How highlighting that only a small minority people donate after taking a survey affects donor conversion rate

February 9, 2024 Element tested: Donation Pages | Copy donor conversion
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 105.4
123.2% lift

How a personalized slide out impacted email conversion rates

February 8, 2024 Element tested: Email Acquisition | Design
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 123.2
Approaching Validity

How does calling out the loss of exclusive membership benefits for lapsed members affect conversion rates

February 5, 2024 Element tested: donor conversion Email Fundraising | Copy Value Proposition
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 105.3
105.4% lift

How highlighting that only a small minority people donate affects donor conversion rate

February 5, 2024 Element tested: Donation Pages | Copy donor conversion
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 105.4
151.0% lift

How an ultra-personal, interruptive ad format affects email acquisition and CPA

January 29, 2024 Element tested: Email Acquisition facebook ad
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 151.0
Not Valid

How a tabbed donation form affects donor conversion rates on a primary donation page

January 4, 2024 Element tested: Donation Pages | Form donor conversion
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 99.5
148.2% lift

How an eBook acquisition offer dear reader affects donor conversion rate

January 4, 2024 Element tested: dear reader donor conversion
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 148.2
Not Valid

How a recurring donation interrupter affects recurring donor conversion rate

December 8, 2023 Element tested: Donation Pages | Copy donor conversion donor-centric
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 154.5
147.9% lift

How an exit intent pop up affects email conversion

January 22, 2024 Element tested: Email Acquisition | Design pop-up
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 147.9
449.3% lift

How moving the problem to the front of the email affects donation rate

November 15, 2023 Element tested: donor conversion Email Fundraising | Copy
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 449.3
449.3% lift

How moving the problem to the front of the email affects donation rate

November 15, 2023 Element tested: donor conversion Email Fundraising | Copy
View the experiment
 449.3
147.2% lift

How clarity affects clickthrough rate on a Facebook ad

November 15, 2023 Element tested: clarity click through rate facebook ad Value Proposition
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 147.2
638.1% lift

How the placement of a content offer on blog article pages impacts email sign up

November 1, 2023 Element tested: Email Acquisition | Design
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 638.1
334.2% lift

How an in-line appeal that becomes a sticky bar with a small donation CTA and opt-in for an email reminder impacts donor conversion during a Calendar Year-End Campaign

October 13, 2023 Element tested: call to action donor conversion high urgency Sticky Bar
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 334.2
111.3% lift

How strengthening the value proposition of a homepage donation CTA impacts clicks

September 6, 2023 Element tested: call to action clarity click rate
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 111.3
Approaching Validity

How a premium offer dear reader CTA on podcast pages impacts donor conversion

September 1, 2023 Element tested: call to action dear reader donor conversion
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 112.8
954.4% lift

How authentic and impact-driven language on a premium offer donation page impacted donor conversion

August 28, 2023 Element tested: Donation Pages | Copy donor conversion
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 954.4
Approaching Validity

How a Lower Suggested Gift and Array Impacts Donor Conversion Rate

August 4, 2023 Element tested: donor conversion gift array
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 163.2