How adding an ebook incentive in a survey impacts email acquisition
Reasons to Believe
Timeframe: 05/17/2022 - 06/10/2022
RTB launched a new offer: Science and Faith Survey. Surveys have historically produced a lower sign up rate than other offers like ebooks. In order to provide additional incentive to provide contact information as well as provide additional value for the site visitor, we included a checkbox at the end of the survey that, if checked, will send them a free ebook. Our hypothesis is that this extra added incentive and value, will increase email acquisition.
Traffic to this offer was primarily driven by paid Facebook ads.
We believe that adding an ebook incentive to a survey for survey takers will achieve a higher email acquisition rate .
|Treatment Name||Conv. Rate||Relative Difference||Confidence||Average Gift|
This experiment has a required sample size of 875 in order to be valid. Since the experiment had a total sample size of 1,163, and the level of confidence is not above 95% the experiment results are not valid.
While this experiment did not validate, we did see a directional decrease
Notable changes to other metrics due to the experiment:
- Donations experienced a 383.9% increase with a 89% level of confidence.
- Revenue experienced a 709.5% increase with a 97% level of confidence.
Question about experiment #95279
If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.