How personalization and brand reinforcement affect donor conversion on a post-signup donation page
Experiment ID: #31516
Hillsdale College
Founded in 1844, Hillsdale College is an independent liberal arts college with a student body of about 1,400. Hillsdale’s educational mission rests upon two principles: academic excellence and institutional independence. The College does not accept federal or state taxpayer subsidies for any of its operations.
Design
C: Control
T1: T1 - Personalization
T2: T2 - New copy
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Control | 8.8% | ||
| T1: | T1 - Personalization | 9.0% | 2.6% | 29.2% |
| T2: | T2 - New copy | 9.7% | 10.6% | 86.9% |
This experiment has a required sample size of 10,973 in order to be valid. Since the experiment had a total sample size of 13,125, and the level of confidence is not above 95% the experiment results are not valid.