NextAfter
How the right offer affects emails acquired
Experiment ID: #11717
NextAfter
Experiment Summary
Timeframe: 10/28/2015 - 11/10/2015
When we first launched the new NextAfter.com website, we had some internal debate about the best offer to use in the footer of the site. Historically, we had offered a subscription to our weekly newsletter, This vs. That, which allowed subscribers to receive one experiment per week from the Research Library.
Since this was our main website, we hypothesized that maybe the more general offer of “Staying Informed” would work better for the visitors. We decided to set up a test that would allow us to evaluate these two different offers.
Research Question
Which offer in the footer of the NextAfter website will lead to the greatest number of emails acquired?
Design
C: This vs. That
Array
(
[0] => Array
(
[ID] => 43590
[id] => 43590
[title] => This_vs._That.jpg
[filename] => This_vs._That-4.jpg
[filesize] => 122796
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4.jpg
[link] => https://www.nextafter.com/experiments/how-the-right-offer-affects-emails-acquired-3/attachment/this_vs-_that-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => this_vs-_that-jpg-7
[status] => inherit
[uploaded_to] => 43585
[date] => 2022-10-30 19:12:33
[modified] => 2022-10-30 19:12:33
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1406
[height] => 610
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-300x130.jpg
[medium-width] => 300
[medium-height] => 130
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-768x333.jpg
[medium_large-width] => 640
[medium_large-height] => 278
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-1024x444.jpg
[large-width] => 640
[large-height] => 278
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4.jpg
[1536x1536-width] => 1406
[1536x1536-height] => 610
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4.jpg
[2048x2048-width] => 1406
[2048x2048-height] => 610
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 304
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-50x22.jpg
[admin-width] => 50
[admin-height] => 22
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4.jpg
[full-width] => 1406
[full-height] => 610
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-372x161.jpg
[thumb_372-width] => 372
[thumb_372-height] => 161
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-980x425.jpg
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 425
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-32x14.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 14
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-48x21.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 21
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-64x28.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 28
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-128x56.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 56
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-122x53.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 53
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-153x66.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 66
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-130x56.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 56
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-232x101.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 101
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-544x236.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 236
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-271x118.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 118
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-271x118.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 118
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-272x118.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 118
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-372x161.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 161
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-372x161.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 161
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-385x167.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 167
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-416x180.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 180
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-448x194.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 194
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-896x389.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 389
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-574x249.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 249
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-776x337.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 337
) ) [1] => Array
(
[ID] => 43594
[id] => 43594
[title] => Stay_Informed.jpg
[filename] => Stay_Informed-4.jpg
[filesize] => 99124
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4.jpg
[link] => https://www.nextafter.com/experiments/how-the-right-offer-affects-emails-acquired-3/attachment/stay_informed-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => stay_informed-jpg-7
[status] => inherit
[uploaded_to] => 43585
[date] => 2022-10-30 19:12:54
[modified] => 2022-10-30 19:12:54
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1399
[height] => 624
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-300x134.jpg
[medium-width] => 300
[medium-height] => 134
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-768x343.jpg
[medium_large-width] => 640
[medium_large-height] => 286
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-1024x457.jpg
[large-width] => 640
[large-height] => 286
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4.jpg
[1536x1536-width] => 1399
[1536x1536-height] => 624
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4.jpg
[2048x2048-width] => 1399
[2048x2048-height] => 624
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 312
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-50x22.jpg
[admin-width] => 50
[admin-height] => 22
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4.jpg
[full-width] => 1399
[full-height] => 624
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-372x166.jpg
[thumb_372-width] => 372
[thumb_372-height] => 166
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-980x437.jpg
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 437
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-32x14.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 14
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-48x21.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 21
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-64x29.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 29
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-128x57.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 57
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-122x54.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 54
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-153x68.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 68
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-130x58.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 58
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-232x103.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 103
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-544x243.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 243
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-271x121.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 121
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-271x121.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 121
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-272x121.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 121
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-372x166.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 166
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-372x166.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 166
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-385x172.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 172
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-416x186.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 186
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-448x200.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 200
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-896x400.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 400
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-574x256.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 256
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-776x346.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 346
) ) )
T1: Stay Informed
Array
(
[0] => Array
(
[ID] => 43590
[id] => 43590
[title] => This_vs._That.jpg
[filename] => This_vs._That-4.jpg
[filesize] => 122796
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4.jpg
[link] => https://www.nextafter.com/experiments/how-the-right-offer-affects-emails-acquired-3/attachment/this_vs-_that-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => this_vs-_that-jpg-7
[status] => inherit
[uploaded_to] => 43585
[date] => 2022-10-30 19:12:33
[modified] => 2022-10-30 19:12:33
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1406
[height] => 610
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-300x130.jpg
[medium-width] => 300
[medium-height] => 130
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-768x333.jpg
[medium_large-width] => 640
[medium_large-height] => 278
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-1024x444.jpg
[large-width] => 640
[large-height] => 278
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4.jpg
[1536x1536-width] => 1406
[1536x1536-height] => 610
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4.jpg
[2048x2048-width] => 1406
[2048x2048-height] => 610
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 304
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-50x22.jpg
[admin-width] => 50
[admin-height] => 22
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4.jpg
[full-width] => 1406
[full-height] => 610
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-372x161.jpg
[thumb_372-width] => 372
[thumb_372-height] => 161
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-980x425.jpg
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 425
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-32x14.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 14
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-48x21.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 21
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-64x28.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 28
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-128x56.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 56
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-122x53.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 53
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-153x66.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 66
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-130x56.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 56
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-232x101.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 101
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-544x236.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 236
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-271x118.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 118
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-271x118.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 118
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-272x118.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 118
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-372x161.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 161
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-372x161.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 161
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-385x167.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 167
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-416x180.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 180
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-448x194.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 194
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-896x389.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 389
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-574x249.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 249
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/This_vs._That-4-776x337.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 337
) ) [1] => Array
(
[ID] => 43594
[id] => 43594
[title] => Stay_Informed.jpg
[filename] => Stay_Informed-4.jpg
[filesize] => 99124
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4.jpg
[link] => https://www.nextafter.com/experiments/how-the-right-offer-affects-emails-acquired-3/attachment/stay_informed-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => stay_informed-jpg-7
[status] => inherit
[uploaded_to] => 43585
[date] => 2022-10-30 19:12:54
[modified] => 2022-10-30 19:12:54
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1399
[height] => 624
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-300x134.jpg
[medium-width] => 300
[medium-height] => 134
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-768x343.jpg
[medium_large-width] => 640
[medium_large-height] => 286
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-1024x457.jpg
[large-width] => 640
[large-height] => 286
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4.jpg
[1536x1536-width] => 1399
[1536x1536-height] => 624
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4.jpg
[2048x2048-width] => 1399
[2048x2048-height] => 624
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 312
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-50x22.jpg
[admin-width] => 50
[admin-height] => 22
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4.jpg
[full-width] => 1399
[full-height] => 624
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-372x166.jpg
[thumb_372-width] => 372
[thumb_372-height] => 166
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-980x437.jpg
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 437
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-32x14.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 14
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-48x21.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 21
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-64x29.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 29
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-128x57.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 57
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-122x54.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 54
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-153x68.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 68
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-130x58.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 58
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-232x103.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 103
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-544x243.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 243
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-271x121.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 121
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-271x121.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 121
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-272x121.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 121
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-372x166.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 166
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-372x166.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 166
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-385x172.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 172
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-416x186.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 186
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-448x200.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 200
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-896x400.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 400
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-574x256.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 256
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Stay_Informed-4-776x346.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 346
) ) )
Results
This experiment has a required sample size of 85 in order to be valid. Since the experiment had a total sample size of 321, and
the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift).
This experiment produced the following results:
0% increase in traffic
× 100.0% increase in conversion rate
× 0% increase in average gift
Key Learnings
We discovered that the “Stay Informed” offer led to an infinitely better number of emails captured (none versus some is by definition infinitely better). While the This vs. That newsletter is still one of our more popular offers, a more general contact form was a better fit given the motivation of the people visiting the website.