Will sending a voicemail increase the liklihood of attending a webinar live? | NextAfter
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Will sending a voicemail increase the liklihood of attending a webinar live?

Experiment ID: #48952

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Experiment Summary

Ended On: 03/30/2020

For a webinar in March, we wondered if a ‘thank you’ voicemail from Brady that reminded them of the date and time of the webinar would increase the likelihood of them attending live (as opposed to watching later or not watching at all). Using Zapier and Slybroadcast to automate the process, new webinar registrants would get a thank-you voicemail soon after they had signedup with the message of thanks and when/where to join.

Research Question

Are people more likely to attend a webinar live if they get a voicemail?

Results

Treatment Name Click Rate Relative Difference Confidence
C: Control - No Voicemail 26.4%
T1: Treatment - Voicemail 27.3% 3.4% 14.9%

This experiment has a required sample size of 19,078 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.

Key Learnings

We saw no difference in performance


Experiment Documented by Scoreboard NextAfter

Question about experiment #48952

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.