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Experiments Round 2
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Most recent
Highest Lift
Not Valid
How offering a premium versus a direct missional gift impacts conversions
April 24, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
19.8
1682345640
Not Valid
How adding a relevant image highlighting an authority figure to an instant donation page impacted donations
April 28, 2023
Element tested: Donation Pages | Copy imagery
View the experiment
-7.5
1682694942
Not Valid
How different value propositions on an in-site donation ask affect revenue
April 27, 2023
Element tested: Donation Pages | Copy donor conversion Value Proposition
View the experiment
-1000000.0
1682610452
18.4% lift
How bringing clarity to a call-to-action impacts donor conversion
April 27, 2023
Element tested: clarity Donation Pages | Copy donor conversion Value Proposition
View the experiment
18.4
1682611506
26.6% lift
How the addition of a reader’s review for a giving premium impacts donor conversion
April 27, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
26.6
1682612194
84.3% lift
How leveraging specificity and reciprocity on a donation page affects donor conversion rate
April 28, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
84.3
1682693582
Not Valid
How staging a donation ask to come from an authority figure impacted donations
May 8, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
2.6
1683557509
Approaching Validity
How positioning match oriented language impacted recurring gifts
May 8, 2023
Element tested: Donation Pages | Copy Recurring Giving
View the experiment
-26.5
1683556948
81.3% lift
How value prop on a donation page impacts donor conversions
May 4, 2023
Element tested: Donation Pages | Copy donor conversion Value Proposition
View the experiment
81.3
1683233565
Page 11 of 29
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