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Experiments Round 2
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Sort by:
Most recent
Highest Lift
46.5% lift
How asking for less money on a faith premium offer donation page impacts donor conversion
May 10, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
46.5
1683753309
Not Valid
How using support-focused language impacted gifts on an instant donate page
May 10, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
-5.3
1683753274
Not Valid
How adding a premium to an instant donation page impacted donations
May 30, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
-17.1
1685415826
Not Valid
How personalizing a donation ask with a signature impacted donations
May 30, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
11.7
1685415274
43.9% lift
How linking directly to a donation page in email impacted donor conversion
May 30, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
43.9
1685415197
Not Valid
How emphasizing the impact of a donor’s gift before a call to action, affects donor conversion rate
June 5, 2023
Element tested: call to action Donation Pages | Copy donor conversion
View the experiment
68.3
1685977756
Not Valid
How shorter, more congruent donation page copy impacted donations for a direct ask funnel
June 5, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
35.3
1685977838
Approaching Validity
How listing resources as a bullet list impacted donor conversion
June 5, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
-9.7
1685976453
Not Valid
How listing resources as a bullet list impacted donor conversion
June 5, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
-9.7
1685976424
Page 12 of 29
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