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Donation Pages | Design

Approaching Validity

How a radical redesign impacted gifts on an instant donation page

November 29, 2022 Element tested: Donation Pages | Design donor conversion
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-25.7
210.2% lift

How using a ‘donation interruptor’ affects recurring giving rates during a Giving Tuesday high-urgency campaign

December 7, 2022 Element tested: Donation Pages | Design high urgency
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210.2
29.6% lift

How a radical redesign impacted donations

December 8, 2022 Element tested: Donation Pages | Design donor conversion
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29.6
Not Valid

How a tabbed donation form affects recurring giving rates on an acquisition offer

December 8, 2022 Element tested: Donation Pages | Design donor conversion Recurring Giving
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-16.6
Not Valid

How adding a humanized sticky bar to a donation page affects donations during a Giving Tuesday Campaign

December 7, 2022 Element tested: Donation Pages | Design high urgency Sticky Bar
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-20.6
38.6% lift

How adding a humanized sticky bar to an instant donation page affects donation rates

December 8, 2022 Element tested: Donation Pages | Design donor conversion Sticky Bar
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38.6
-76.5% drop

How a radically redesigned donation page for monthly partnership impacted donations.

December 12, 2022 Element tested: Donation Pages | Design donor conversion monthly donor
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-76.5
Not Valid

How an urgent popup with a sponsorship goal and a 24-hour countdown impacted sponsorship conversion on children sponsorship pages.

December 12, 2022 Element tested: countdown clock Donation Pages | Design pop-up
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-16.8
Not Valid

How remove Dr. Jeffress’ image impacted donations

December 14, 2022 Element tested: Donation Pages | Design donor conversion imagery
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2.6