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Experiments Round 2
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Sort by:
Most recent
Highest Lift
86.0% lift
How minimizing the content on the initial offer affects conversion rate on the sequential offer
April 20, 2019
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
86.0
1555730034
-51.7% drop
How clarity affects clickthrough rate
January 3, 2018
Element tested: Donation Pages
View the experiment
-51.7
1515016147
-37.7% drop
How removing key elements of a donation form affects revenue
April 20, 2019
Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
View the experiment
-37.7
1555724124
Approaching Validity
How copy on a donation page affects the force of the value proposition
April 20, 2019
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
258.1
1555728622
Not Valid
How multivariate copy changes on a primary donation page affects revenue
April 20, 2019
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
-1000000.0
1555722327
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