let us help

Donation Pages

69.8% lift

How the gift frequency section is presented impacts donor conversion

June 7, 2021 Element tested: checkbox Donation Pages Recurring Giving
View the experiment
69.8
Not Valid

How visual reinforcement of a premium affects donor conversion for a postal chase donation page

June 7, 2021 Element tested: Advertising body copy Copywriting donation page Donation Pages imagery incentive postal chase
View the experiment
14.5
Not Valid

How ordering a donation form into steps impacts donor conversion

October 13, 2021 Element tested: Donation Pages returning visitor
View the experiment
1.7
Approaching Validity

How breaking your fundraising goal down into a smaller ask impacts revenue

June 7, 2021 Element tested: body copy clarity Copywriting Donation Pages micro ask Value Proposition
View the experiment
52.1
Not Valid

How increasing clarity that a content offer is free affects donor conversion

June 7, 2021 Element tested: Donation Pages
View the experiment
14.3
Not Valid

Impact of reducing mental anxiety by adding, “cancel anytime” to a monthly donation page

November 16, 2021 Element tested: Donation Pages
View the experiment
38.7
Not Valid

How showing the effect of a gift on a child’s future and emotional health will impact sponsorship conversion

June 14, 2021 Element tested: body copy call to action Donation Pages Value Proposition
View the experiment
-13.5
Approaching Validity

How a lower gift array affects donor conversion

June 14, 2021 Element tested: Donation Pages gift array
View the experiment
14.3
Approaching Validity

How a premium impacted donor convertion

November 16, 2021 Element tested: Donation Pages
View the experiment
-19.5