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Experiments Round 2
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Most recent
Highest Lift
69.8% lift
How the gift frequency section is presented impacts donor conversion
June 7, 2021
Element tested: checkbox Donation Pages Recurring Giving
View the experiment
69.8
1623095349
Not Valid
How visual reinforcement of a premium affects donor conversion for a postal chase donation page
June 7, 2021
Element tested: Advertising body copy Copywriting donation page Donation Pages imagery incentive postal chase
View the experiment
14.5
1623093246
Not Valid
How ordering a donation form into steps impacts donor conversion
October 13, 2021
Element tested: Donation Pages returning visitor
View the experiment
1.7
1634135436
Approaching Validity
How breaking your fundraising goal down into a smaller ask impacts revenue
June 7, 2021
Element tested: body copy clarity Copywriting Donation Pages micro ask Value Proposition
View the experiment
52.1
1623094580
Not Valid
How increasing clarity that a content offer is free affects donor conversion
June 7, 2021
Element tested: Donation Pages
View the experiment
14.3
1623093111
Not Valid
Impact of reducing mental anxiety by adding, “cancel anytime” to a monthly donation page
November 16, 2021
Element tested: Donation Pages
View the experiment
38.7
1637075970
Not Valid
How showing the effect of a gift on a child’s future and emotional health will impact sponsorship conversion
June 14, 2021
Element tested: body copy call to action Donation Pages Value Proposition
View the experiment
-13.5
1623696873
Approaching Validity
How a lower gift array affects donor conversion
June 14, 2021
Element tested: Donation Pages gift array
View the experiment
14.3
1623682575
Approaching Validity
How a premium impacted donor convertion
November 16, 2021
Element tested: Donation Pages
View the experiment
-19.5
1637075656
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