Donation Pages - Digital Fundraising Research Library | NextAfter
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Donation Pages
View all donation page experiments testing elements including design, copy, layout, and more.
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Slavic Gospel Association
e3 Partners
Belmont Abbey College
National Center on Sexual Exploitation
Save the Children
Alley Cat Allies
Alliance Defending Freedom
Americans for Prosperity
Back to the Bible
Bill of Rights Institute
Billy Graham Evangelistic Association
Boys Town
Buckner International
Canadian Taxpayers Federation
Care Net
CaringBridge
Colson Center
Compassion International
Competitive Enterprise Institute
CRISTA Ministries
Dallas Theological Seminary
Emails
Every Home for Christ
FamilyLife
Federation for American Immigration Reform
First United
Focus on the Family
Food for the Poor
George W. Bush Presidential Center
Global Volunteer Network
Good of All
Harvest Ministries
Heartlight Ministries
Heritage Action for America
Hoover Institution
Human Coalition
Human Liberty
iDonate
Illinois Policy Institute
Jerusalem Prayer Team
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LifeSite
Marriage Today
Media Research Center
Moody Radio
Museum of the Bible
National Breast Cancer Foundation
NextAfter
Pregnancy Decision Line
Ronald Reagan Presidential Foundation & Institute
Run for Water
Senator John Cornyn
Stanford Graduate School of Business
Susan B. Anthony List
Teen Mania
Texas Public Policy Foundation
Texas State Historical Association
The Fund for American Studies
The Heritage Foundation
The Missionary Oblates of Mary Immaculate
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Advertising
Donation Pages
Donation Pages | Copy
Donation Pages | Design
Donation Pages | Form
Donation Pages | Headline
Email Acquisition
Email Acquisition | Copy
Email Acquisition | Design
Email Acquisition | Form
Email Acquisition | Headline
Email Fundraising
Email Fundraising | Call-to-Action
Email Fundraising | Copy
Email Fundraising | Design
Email Fundraising | Sender
Email Fundraising | Subject Line
Engagement
Key Metrics | Average Gift Size
Key Metrics | Conversion Rate
Key Metrics | Revenue
Key Metrics | Web Traffic
Recurring Giving
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Highest Lift
Not Valid
How trustmarks on a donation page impacted donations and revenue
December 14, 2020
Element tested: Donation Pages Donation Pages | Design
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-1000000.0
125.5% lift
How more donation options with a lower initial ask affects recurring donations
November 8, 2020
Element tested: Donation Pages Donation Pages | Form
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125.5
Not Valid
How the minimum gift amount asked on a recurring pop-up impacts overall revenue
October 31, 2020
Element tested: Donation Pages Donation Pages | Form Key Metrics | Revenue Recurring Giving
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-1000000.0
-20.2% drop
How removing a step in the donation pathway impacts donor conversion
September 22, 2020
Element tested: Donation Pages Donation Pages | Form
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-20.2
Not Valid
How reinforcing the value proposition on a specific gift handle can impact overall revenue
September 22, 2020
Element tested: Donation Pages Donation Pages | Form Key Metrics | Revenue
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-1000000.0
-11.2% drop
How a defense-minded approach with an expanded value proposition affects conversion rate
September 22, 2020
Element tested: Donation Pages Donation Pages | Copy Donation Pages | Headline Key Metrics | Conversion Rate
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-11.2
Not Valid
How a radically redesigned donation page impacted donor conversion
September 22, 2020
Element tested: Donation Pages Donation Pages | Copy
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-1000000.0
-20.9% drop
How video affects conversion on a campaign donation page
September 22, 2020
Element tested: Donation Pages Donation Pages | Copy
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-20.9
8.4% lift
How excluding a brand name affects conversion
September 22, 2020
Element tested: Advertising Donation Pages Donation Pages | Copy
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8.4
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