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Donation Pages
View all donation page experiments testing elements including design, copy, layout, and more.
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Save the Children
Alley Cat Allies
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Bill of Rights Institute
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Advertising
Donation Pages
Donation Pages | Copy
Donation Pages | Design
Donation Pages | Form
Donation Pages | Headline
Email Acquisition
Email Acquisition | Copy
Email Acquisition | Design
Email Acquisition | Form
Email Acquisition | Headline
Email Fundraising
Email Fundraising | Call-to-Action
Email Fundraising | Copy
Email Fundraising | Design
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Engagement
Key Metrics | Average Gift Size
Key Metrics | Conversion Rate
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Key Metrics | Web Traffic
Recurring Giving
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Highest Lift
125.5% lift
How more donation options with a lower initial ask affects recurring donations
November 8, 2020
Element tested: Donation Pages Donation Pages | Form
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125.5
Not Valid
How the minimum gift amount asked on a recurring pop-up impacts overall revenue
October 31, 2020
Element tested: Donation Pages Donation Pages | Form Key Metrics | Revenue Recurring Giving
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-1000000.0
Not Valid
Does a personalized (smart content) donation page bring in more monthly donors from an email campaign?
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy
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-1000000.0
24.5% lift
How presenting the donation page as the homepage during a year-end campaign can impact donor conversion
September 3, 2020
Element tested: Donation Pages Donation Pages | Design Donation Pages | Headline
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24.5
Not Valid
How the experience on a donation confirmation page impacts subsequent gifts and overall revenue
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Donation Pages | Headline Key Metrics | Revenue
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-1000000.0
-16.3% drop
How increasing perceived security on a primary donation page for mobile devices can impact donor conversion
September 3, 2020
Element tested: Donation Pages Donation Pages | Form
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-16.3
20.4% lift
How increasing perceived security on a primary donation page for desktop devices can impact donor conversion
September 3, 2020
Element tested: Donation Pages Donation Pages | Form
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20.4
Not Valid
How emphasizing matching gifts during the serial ask impacted revenue and donor conversion.
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Key Metrics | Revenue
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-1000000.0
-49.3% drop
Determining the “price elasticity” of a recurring gift ask amount
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Recurring Giving
View the experiment
-49.3
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