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Experiments Round 2
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Sort by:
Most recent
Highest Lift
Approaching Validity
How trustmarks on a donation page impacted donations and revenue
June 22, 2021
Element tested: Donation Pages
View the experiment
64.3
1624368461
Not Valid
How prioritizing personalization on a donation page affects donor conversion
June 7, 2021
Element tested: body copy Copywriting Donation Pages personlization tribute donation page Value Proposition
View the experiment
-1.5
1623092752
45.8% lift
How beginning with value proposition on a product page affects conversions
August 9, 2021
Element tested: design Donation Pages layout
View the experiment
45.8
1628523492
15.0% lift
How presenting gift frequency as the first choice affects donor conversion
July 1, 2021
Element tested: design Donation Pages layout tabbed form
View the experiment
15.0
1625168527
Not Valid
How Identity Language affects donor conversion on a fiscal year end donation page
August 9, 2021
Element tested: Donation Pages Value Proposition
View the experiment
5.9
1628521778
69.7% lift
How adding the persons first name vs just saying Thank You on the instant donation page can affect the conversion rate
August 9, 2021
Element tested: Donation Pages header
View the experiment
69.7
1628521453
-58.3% drop
How adding value proposition to a donation page can increase donor conversion rate
August 9, 2021
Element tested: Donation Pages Value Proposition
View the experiment
-58.3
1628521399
-11.0% drop
How communal language affects donor conversion through a tribute widget
August 9, 2021
Element tested: Communal Language Donation Pages tribute widget
View the experiment
-11.0
1628521335
Not Valid
How increasing the perceived security on a donation page impacts donor conversion
August 9, 2021
Element tested: donation page Donation Pages Friction mobile
View the experiment
1.1
1628521213
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