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Email Fundraising | Copy

Not Valid

How adding copy that emphasizes how many people downloaded the offer on an email to non-donors impacts click throughs

October 7, 2024 Element tested: click through rate Email Fundraising | Copy
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-5.9
Not Valid

How adding copy that emphasizes how many people downloaded the offer on an email to donors impacts click throughs

October 7, 2024 Element tested: click through rate Email Fundraising | Copy
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15.2
Not Valid

How refreshing copy impacted click through rate on a recirculation offer for Donors

October 7, 2024 Element tested: click through rate Email Fundraising | Copy
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-9.8
Not Valid

How adding relevancy to email copy impacted clicks and donations

November 6, 2024 Element tested: click rate donor conversion Email Fundraising | Copy
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5.6
Not Valid

Will Adding “Moody Bible Institute” in an Appeal Increase Transactions?

November 4, 2024 Element tested: Email Fundraising | Copy
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10.8
Not Valid

How a more conversational tone on an email offering an ebook impacts click through rates for an existing donor audience

November 15, 2024 Element tested: click through rate Email Fundraising | Copy
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2.0
Not Valid

How a more conversational tone on an email offering an ebook impacts click through rates for nondonors

November 15, 2024 Element tested: click through rate Email Fundraising | Copy
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6.1
-31.8% drop

How focusing copy in a donor email on a specific course being promoted impacted clicks

November 15, 2024 Element tested: click rate Email Fundraising | Copy
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-31.8
-35.1% drop

How focusing copy in a non-donor email on a specific course being promoted impacted clicks

November 15, 2024 Element tested: click rate Email Fundraising | Copy
View the experiment
-35.1