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Experiments Round 2
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Sort by:
Most recent
Highest Lift
14.2% lift
How the tone of a subject line impacts open rate
April 20, 2019
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
14.2
1555724720
Not Valid
How a signature in an email affects donor conversion
January 3, 2018
Element tested: Email Fundraising Email Fundraising | Sender
View the experiment
28.9
1515012928
19.0% lift
How a more personal subject line affects open rate
January 8, 2017
Element tested: Email Fundraising Email Fundraising | Sender Email Fundraising | Subject Line
View the experiment
19.0
1483905596
18.0% lift
How removing the organizations name in the sender line effects the open rate of an email.
April 20, 2019
Element tested: Email Fundraising Email Fundraising | Sender
View the experiment
18.0
1555732709
-27.5% drop
How urgency in the subject line impacts open and click rates
April 20, 2019
Element tested: Donation Pages Email Fundraising Email Fundraising | Subject Line
View the experiment
-27.5
1555732718
53.9% lift
How removing an image from an email impacts clicks-through
April 20, 2019
Element tested: Email Fundraising Email Fundraising | Sender
View the experiment
53.9
1555724736
208.8% lift
How the email presentation impacted click through rate
April 20, 2019
Element tested: email design Email Fundraising
View the experiment
208.8
1555724933
22.5% lift
How subject line personalization affects open rate
January 3, 2018
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
22.5
1515016854
10.4% lift
How increasing relevancy of the subject line affects open rate
January 4, 2018
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
10.4
1515106080
Page 17 of 22
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