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Experiments Round 2
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Sort by:
Most recent
Highest Lift
6.3% lift
How changing the sender affects open rate
January 3, 2018
Element tested: Email Fundraising Email Fundraising | Sender Key Metrics | Conversion Rate
View the experiment
6.3
1515015896
-15.1% drop
How the specificity of a subject line affects the click rate
September 24, 2016
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
-15.1
1474682597
Approaching Validity
How increasing the clarity of the value proposition affects conversion rate
October 2, 2017
Element tested: Email Fundraising Email Fundraising | Sender Key Metrics | Revenue
View the experiment
41.2
1506967785
-35.5% drop
How subject line testing affects clickthrough
September 24, 2016
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
-35.5
1474680766
380.7% lift
How a more empathetic messaging approach in an email solicitation can affect response rate
July 24, 2019
Element tested: Email Fundraising Email Fundraising | Sender
View the experiment
380.7
1563975955
22.5% lift
How changing the offer in the subject line affects open rate
September 24, 2016
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
22.5
1474676224
10.3% lift
How the type of sender (individual vs. organizations) impacts open rate
April 20, 2019
Element tested: Email Fundraising Email Fundraising | Sender Email Fundraising | Subject Line
View the experiment
10.3
1555722902
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