Services
Understanding Your Donors
Revenue Growth Planning
Prioritize Digital Strategies
Optimize Your Program
Research
Experiments
3780
Research Studies
19
Learn
Blogs
230
Online Courses
Ebooks
16
Tools
20
Case Studies
About
Careers
Contact Us
NIO Summit
let us help
facebook ad
Filter by type
A Public Media Organization
ABWE
Alley Cat Allies
Alliance Defending Freedom
America Needs Fatima
American Bible Society
American Cornerstone Institute
Americans for Prosperity
Andrew Wommack Ministries
Avila Foundation
Back to the Bible
Belmont Abbey College
Benedictine College
BGEA Internet Evangelism Team (DON’T USE ON SITE)
Bible League Canada
Bill of Rights Institute
Billy Graham Evangelistic Association
Boys Town
Buckner International
Canadian Taxpayers Federation
Care Net
CaringBridge
Catholic Extension Society
Catholic University of America
CBN
Center for Growth and Opportunity
CitizenGo
Colson Center
Compassion International
Compassion International Small Church (DON’T USE ON SITE)
Compassion International SRE (DON'T USE ON SITE)
Competitive Enterprise Institute
CRISTA Ministries
Dallas Theological Seminary
e3 Partners
East West Ministries
Every Home for Christ
Experiments Round 2
FamilyLife
Federation for American Immigration Reform
First United
Focus on the Family
Focus on the Family - Adventures in Odyssey (DON'T USE)
Food for the Poor
Franciscan University
George W. Bush Presidential Center
Global Christian Relief
Global Volunteer Network
Good of All
Harvest Ministries
Heartlight Ministries
Heritage Action for America
Hoover Institution
Human Coalition
Human Liberty
iDonate
Illinois Policy Institute
In Touch
International Mission Board
Jerusalem Prayer Team
Jewish Voice Ministries
Jews for Jesus
KCBI
KUOW
Leadership Institute
LifeSite
Luther Seminary
Luther Seminary
MAF
Marriage Today
Media Research Center
Minnesota Public Radio
Moody Radio
Mountain States Legal Foundation
Museum of the Bible
National Breast Cancer Foundation
National Center on Sexual Exploitation
NextAfter
NPH USA
Oregon Public Broadcasting
Pathway Learning
Pathway to Victory
Power to Change Ministries
Pregnancy Decision Line
Prison Fellowship International
Prison Fellowship Ministries
Reasons to Believe
Ronald Reagan Presidential Foundation & Institute
Run for Water
Save the Children
Save the Children International
Scouts
SCPR
Senator John Cornyn
SETI
Slavic Gospel Association
Slavic Gospel Association
Stand Together
Stanford Graduate School of Business
Susan B. Anthony List
Teen Mania
Texas Public Policy Foundation
Texas State Historical Association
The Fund for American Studies
The Gospel Coalition
The Halcyon Movement
The Missionary Oblates of Mary Immaculate
The Navigators
Tikvah Fund
Time of Grace
UNICEF India
University of Alberta
Wesley Family Services
Word of Life Fellowship
Filter by topic
Advertising
blog
click rate
Copywriting
countdown clock
credibility
CTA
display ads
Donation Pages
Donation Pages | Copy
Donation Pages | Design
Donation Pages | Form
Donation Pages | Headline
downgrade
e
Email Acquisition
Email Acquisition | Copy
Email Acquisition | Design
Email Acquisition | Form
Email Acquisition | Headline
email acquistion
email copy
Email Fundraising
Email Fundraising | Call-to-Action
Email Fundraising | Copy
Email Fundraising | Design
Email Fundraising | Sender
Email Fundraising | Subject Line
facebook ad
header
high urgency
Key Metrics | Average Gift Size
Key Metrics | Conversion Rate
Key Metrics | Revenue
Key Metrics | Web Traffic
locked screen
match
mobile
Navigation
Newsletter
nudge
pledge
Popup
Recurring Giving
returning visitor
Revenue
sponsorship
Sticky Bar
text message
thermometer
urgency
value
Value Proposition
Website
Sort by:
Most recent
Highest Lift
44.6% lift
Does focusing on the resource donors can get through a Facebook ad increase clicks for Pathway to Victory?
January 8, 2022
Element tested: facebook ad
View the experiment
44.6
1641684142
307.8% lift
How asking an open-loop question on an ad image affects click through rates
August 15, 2022
Element tested: body copy click through rate facebook ad
View the experiment
307.8
1660582335
Not Valid
How a radical redesign of an instant donation page impacts donor conversion rate
August 22, 2022
Element tested: Donation Pages | Design donor conversion facebook ad
View the experiment
51.6
1661188969
-57.1% drop
Does a personal iPhone video on a Facebook Ad increase resource downloads?
August 15, 2022
Element tested: body copy facebook ad incentive social media
View the experiment
-57.1
1660576919
Not Valid
How previewing the survey affects click-through-rates on a Facebook ad
August 15, 2022
Element tested: click through rate facebook ad
View the experiment
25.6
1660582773
Not Valid
How using a video in a Facebook ad affects click through rates
August 15, 2022
Element tested: click through rate facebook ad
View the experiment
49.2
1660585893
58.9% lift
How leveraging a well-known eBook author affects click-through rates
August 15, 2022
Element tested: body copy click through rate facebook ad
View the experiment
58.9
1660581124
-77.6% drop
How a video affects click-through rates when compared to a survey preview for a Facebook ad
August 18, 2022
Element tested: click through rate facebook ad
View the experiment
-77.6
1660854988
12.3% lift
How optimizing for video reach in a Facebook Ads campaign impacted video consumption
August 18, 2022
Element tested: facebook ad open rate
View the experiment
12.3
1660855768
Page 1 of 20
1
2
3
4
5
Next ›
Last »