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Experiments Round 2
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Sort by:
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Highest Lift
859.6% lift
How expanding the value proposition in a Facebook ad impacts conversion and cost.
November 7, 2022
Element tested: Email Acquisition | Copy facebook ad Value Proposition
View the experiment
859.6
1667844879
5.2% lift
How length of copy in a Facebook ad affects name conversion rate
October 31, 2022
Element tested: body copy Email Acquisition facebook ad
View the experiment
5.2
1667231919
66.6% lift
How the use of an illustrated image over a real photo in a Facebook ad can impact click-through and acquisition
October 31, 2022
Element tested: Email Acquisition facebook ad imagery
View the experiment
66.6
1667231852
66.6% lift
How the use of an illustrated image over a real photo in a Facebook ad can impact click-through and acquisition
October 31, 2022
Element tested: Email Acquisition facebook ad imagery
View the experiment
66.6
1667228621
50.0% lift
How adding text to an image in a Facebook ad affects conversion rate
November 4, 2022
Element tested: body copy donor conversion facebook ad
View the experiment
50.0
1667593763
98.2% lift
How an image that people connect with affects conversion rate in a Facebook ad
November 7, 2022
Element tested: Email Acquisition facebook ad imagery
View the experiment
98.2
1667837030
10.0% lift
How adding a graphic call out for an Angels and Demons Facebook ad impacted click throughs for Pathway to Victory
November 4, 2022
Element tested: click through rate facebook ad imagery
View the experiment
10.0
1667594330
10.0% lift
How adding a graphic call out for an Angels and Demons Facebook ad impacted click throughs for Pathway to Victory
November 3, 2022
Element tested: click through rate facebook ad imagery
View the experiment
10.0
1667503526
42.2% lift
How long-form copy on Facebook ads affects conversion vs short-form copy
November 3, 2022
Element tested: body copy facebook ad
View the experiment
42.2
1667500703
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