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facebook ad

-100.0% drop

How the strength of a headline affects click rate

November 7, 2022 Element tested: click through rate Email Acquisition | Headline facebook ad
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-100.0
122.1% lift

How a simpler, more direct value proposition affects clickthrough rate on a Facebook ad

November 3, 2022 Element tested: click through rate facebook ad Value Proposition
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122.1
-22.7% drop

How previewing a pledge affects click-through rates on a Facebook ad

November 3, 2022 Element tested: click through rate facebook ad petition
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-22.7
120.5% lift

How image clarity and ask intensity affected conversions on a Facebook ad

November 3, 2022 Element tested: clarity facebook ad Value Proposition
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120.5
40.0% lift

How image clarity and ask intensity affected clickthrough rate on a Facebook ad

November 3, 2022 Element tested: clarity click through rate facebook ad imagery Value Proposition
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40.0
-27.5% drop

How more contextualized ad media affects click-through-rates on a Facebook ad

November 3, 2022 Element tested: click through rate facebook ad
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-27.5
93.0% lift

How replacing a static image with a video on a Facebook ad affects click-through rates

November 3, 2022 Element tested: click through rate Email Acquisition | Design facebook ad
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93.0
81.9% lift

How making an end-user click “See More” in a Facebook ad impacts click-through to the acquisition page

November 7, 2022 Element tested: click through rate Email Acquisition facebook ad
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81.9
-57.8% drop

How a survey question in a Facebook Ad impacted email signup rates

November 3, 2022 Element tested: Email Acquisition | Copy facebook ad
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-57.8