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Key Metrics | Conversion Rate

-26.4% drop

How increasing the page length and complicating the message affected donor conversion

January 12, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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-26.4
145.5% lift

How a personal tone affects donations in an email fundraising appeal

January 3, 2018 Element tested: Key Metrics | Conversion Rate
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145.5
21.1% lift

How clarity of the value proposition through cause and effect copy affects donor conversion

April 11, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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21.1
-52.3% drop

How ask amount affects donor conversion in an email fundraising appeal

January 12, 2018 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue
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-52.3
31.5% lift

How a visitor-focused headline affects conversion

January 12, 2018 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue
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31.5
91.3% lift

How personal tone and copy affects clickthrough rate for an email fundraising appeal

April 20, 2019 Element tested: Key Metrics | Conversion Rate
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91.3
4.8% lift

How adding a call-to-action button on a Facebook ad affects conversion

April 21, 2020 Element tested: Key Metrics | Conversion Rate
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4.8
52.0% lift

How increasing clarity in advertising copy affects conversion

April 20, 2019 Element tested: Key Metrics | Conversion Rate
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52.0
24.8% lift

How urgency affects clickthrough rate in website popups

April 20, 2019 Element tested: Key Metrics | Conversion Rate
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24.8