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Key Metrics | Revenue

Approaching Validity

How inviting donors to contribute to a matching gift affects revenue

April 14, 2020 Element tested: Key Metrics | Revenue Revenue
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75.0
33.0% lift

How directly asking the visitor to give with a question affects conversion rate

March 26, 2020 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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33.0
Approaching Validity

How a pre-selected value on the gift array impacted donor conversion rate and revenue from acquisition forms

March 26, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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94.4
Approaching Validity

How a book premium impacted acquisition offer revenue

March 26, 2020 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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20.6
488.9% lift

How Adding a Direct Donation Ask Affects Revenue for a Google Ads Brand Campaign

March 26, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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488.9
Not Valid

How lowering the donation ask for the Daily Prayer Book impacts transactions and revenue

March 20, 2020 Element tested: Key Metrics | Revenue Revenue
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4.8
-67.9% drop

How a higher preselected value on a gift array impacted revenue

January 7, 2020 Element tested: Key Metrics | Revenue Revenue
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-67.9
60.6% lift

How increasing the lowest gift amount affects donation revenue

January 7, 2020 Element tested: Donation Pages Key Metrics | Revenue Revenue
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60.6
Not Valid

How removing one of the payment plans can impact member conversion

January 7, 2020 Element tested: Key Metrics | Revenue Revenue
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-2.5