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Key Metrics | Revenue

-16.4% drop

How carousel ad format promoting a survey decreased clickthrough rates

April 1, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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-16.4
Not Valid

How a mid-dollar premium impacts overall revenue

March 18, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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23.5
Not Valid

How a higher gift array affects donor conversion

March 27, 2019 Element tested: Donation Pages Key Metrics | Revenue Revenue
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3.9
Not Valid

How emphasizing matching gifts during the serial ask impacted revenue and donor conversion.

March 13, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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20.8
66.9% lift

How allowing Facebook to choose our audience improved donor conversion rate

March 14, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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66.9
Approaching Validity

How a long-form, donor-centered appeal decreased donor conversion rates on the primary donate page

April 1, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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-37.8
Not Valid

How an exit popup did not impact donor conversion rates during a campaign

February 26, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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-3.3
100.0% lift

How a change in value prop and numbered copy affected conversion

March 5, 2019 Element tested: Donation Pages Key Metrics | Revenue Revenue
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100.0
-49.3% drop

Determining the “price elasticity” of a recurring gift ask amount

October 29, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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-49.3