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Revenue

98.9% lift

How using a CPA bid strategy in Google Ads increased revenue

July 12, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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98.9
24.7% lift

How adding value proposition copy on a homepage can impact member conversion

July 12, 2019 Element tested: Key Metrics | Revenue Revenue
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24.7
-9.0% drop

How a target impression share bid strategy decreased ROI

November 15, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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-9.0
35.7% lift

How a video ad increased email acquisition rate

July 3, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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35.7
Not Valid

The impact of direct mail cultivation on overall revenue

June 27, 2019 Element tested: Key Metrics | Revenue Revenue
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0.5
23.8% lift

How visually emphasizing a gift amount on a primary donation page impacts revenue

June 27, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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23.8
1.8% lift

The impact of direct mail cultivation on donor retention

April 23, 2020 Element tested: Key Metrics | Revenue Revenue
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1.8
35.8% lift

How increasing relevance in a call-to-action affects clickthrough rate

December 5, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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35.8
Approaching Validity

How including a small, tangible goal impacted overall donor conversion

June 7, 2019 Element tested: Key Metrics | Revenue Revenue
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119.6