let us help

Revenue

37.1% lift

Does focusing on a revenue goal versus number of donors goal impact donations

February 8, 2022 Element tested: donation page donor conversion Revenue
View the experiment
37.1
204.1% lift

The revenue impact of shorter and more efficient value proposition copy on a premium offer donation page

August 16, 2022 Element tested: Donation Pages | Copy Revenue Value Proposition
View the experiment
204.1
Approaching Validity

How adding a premium to an ebook instant donation page impacts conversion rates and revenue

August 15, 2022 Element tested: donor conversion landing page Revenue
View the experiment
35.9
Not Valid

How increasing the suggested ask amount for a premium offer during year-end impacted revenue

August 29, 2022 Element tested: gift array Revenue
View the experiment
-9.5
Not Valid

How adding a $5 minimum gift requirement impacts donor conversion rates

August 29, 2022 Element tested: donor conversion gift array Revenue
View the experiment
7.9
Not Valid

How adding value proposition language to a premium landing page impacted donation conversion rates for Pathway to Victory

August 29, 2022 Element tested: landing page Revenue Value Proposition
View the experiment
-8.3
Approaching Validity

How a “complete your gift” popup during a Fiscal Year End Campaign affects donor revenue

September 26, 2022 Element tested: donor conversion Key Metrics | Conversion Rate Key Metrics | Revenue Popup Revenue
View the experiment
17.7
142.7% lift

How a lesser ask impacts revenue

September 26, 2022 Element tested: body copy Email Fundraising Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
142.7
-45.5% drop

How lowering the gift array options for an acquisition offer affects donor conversion rate

November 3, 2022 Element tested: gift array Revenue
View the experiment
-45.5