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Revenue

Not Valid

How adding a middle giving option to the gift array impacted donation revenue

January 23, 2023 Element tested: gift array Revenue
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-7.0
Not Valid

How communicating the amount of a donation goes to the organization’s mission impacts overall revenue

February 20, 2023 Element tested: Donation Pages | Copy Revenue
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-1000000.0
Not Valid

How “rally together” messaging impacted donations for a recurring giving program

February 20, 2023 Element tested: monthly donor Revenue
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17.1
Not Valid

How increasing the median amount of a one-time array affects revenue

March 14, 2023 Element tested: gift array Revenue
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-19.1
Not Valid

How a lower ask amount affects revenue on a Wikipedia-style article appeal during a high-urgency campaign

April 10, 2023 Element tested: Donation Pages | Copy Donation Pages | Design high urgency Revenue
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-47.8
Approaching Validity

How increasing the ask amount on an instant donation page affects revenue

May 22, 2023 Element tested: Donation Pages | Form Revenue
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-56.1
Approaching Validity

How reducing the number of options in a gift array impacts revenue

June 5, 2023 Element tested: gift array Revenue
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-19.0
Not Valid

How a value-driven headline on an acquisition offer landing page impacts email conversion, donor conversion, and revenue

June 30, 2023 Element tested: donor conversion Email Acquisition headline Revenue
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-1000000.0
Not Valid

How a brief, to the point email impacted revenue

August 25, 2023 Element tested: Email Fundraising | Copy Revenue
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-1000000.0