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Revenue

Approaching Validity

How an image of the premium impacted revenue for donors

November 1, 2023 Element tested: Donation Pages | Design donor conversion Revenue
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33.9
Not Valid

How adding an image of the book impacted revenue for nondonors

November 1, 2023 Element tested: Donation Pages | Design donor conversion Revenue
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-1.3
Not Valid

Does mentioning secure in a direct appeal email impact revenue

February 9, 2024 Element tested: Email Fundraising Revenue
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-1000000.0
92.2% lift

How offering a book as a premium with a donation vs at retail price impacts conversion rate and overall revenue

March 1, 2024 Element tested: donor conversion Email Fundraising | Call-to-Action Revenue
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92.2
Not Valid

How adding a side column ad in TDS articles affects transactions

March 8, 2024 Element tested: donor conversion Revenue
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-18.4
Approaching Validity

How a high contrast donate button in the main navigation of a website affects conversion and revenue

March 8, 2024 Element tested: donor conversion Navigation Revenue
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24.9
Approaching Validity

How a direct appeal in a dear reader affects conversion and revenue

March 8, 2024 Element tested: dear reader donor conversion Revenue
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-60.1
Not Valid

How adding autonomy to a “Wiki” banner impacts revenue V.1

April 8, 2024 Element tested: banner copy Revenue
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21.5
Not Valid

Homepage “Regular” Wiki vs Autonomy Wiki v2

April 8, 2024 Element tested: banner copy Revenue
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64.6