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Revenue

Approaching Validity

How Facebook ads impacted a campaign’s non-member conversion rates

April 19, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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20.3
Not Valid

How Facebook ads impacted a campaign’s lapsed member conversion rates

April 19, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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7.6
100.0% lift

How the kind of offer presented on a homepage pop-up impacts donor conversion

February 18, 2019 Element tested: Donation Pages Key Metrics | Revenue Revenue
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100.0
-63.1% drop

How increasing the gift array on a donor acquisition page impacted overall revenue

March 2, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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-63.1
-85.0% drop

How aligning the landing page copy to the Dear Reader ad still didn’t increase revenue

March 30, 2019 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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-85.0
21.7% lift

How the fear of loss of membership benefits increased donor conversion rate

February 18, 2019 Element tested: Email Fundraising Email Fundraising | Sender Email Fundraising | Subject Line Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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21.7
157.1% lift

How using the purchase conversion in Facebook instead of a name conversion goal impacts donor conversion.

April 9, 2019 Element tested: Key Metrics | Revenue Revenue
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157.1
110.0% lift

How streamlined copy affects conversion on a benchmark survey page

February 4, 2019 Element tested: Key Metrics | Revenue Revenue
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110.0
110.0% lift

How streamlined copy affects conversion on a benchmark survey page

February 13, 2019 Element tested: Key Metrics | Revenue Revenue
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110.0