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Experiments Round 2
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Highest Lift
Not Valid
How adding a sticky bar to the homepage during a fiscal year-end campaign impacted donor conversion rates
August 29, 2022
Element tested: Donation Pages | Copy donor conversion Sticky Bar
View the experiment
-1.5
1661788825
Not Valid
How shorter copy in a site-wide sticky bar affects donations
November 7, 2022
Element tested: Donation Pages | Copy donor conversion Sticky Bar
View the experiment
-6.9
1667836917
Not Valid
How a humanized sticky bar impacts clicks to the donation page from website visitors
November 7, 2022
Element tested: click rate Donation Pages | Copy Sticky Bar
View the experiment
11.4
1667836552
Not Valid
How adding urgency with a sticky bar affects donation rates during a high urgency campaign
November 16, 2022
Element tested: Donation Pages | Design donor conversion Sticky Bar urgency
View the experiment
-5.3
1668635001
Not Valid
How adding a humanized sticky bar to a donation page affects donations during a Giving Tuesday Campaign
December 7, 2022
Element tested: Donation Pages | Design high urgency Sticky Bar
View the experiment
-20.6
1670432863
38.6% lift
How adding a humanized sticky bar to an instant donation page affects donation rates
December 8, 2022
Element tested: Donation Pages | Design donor conversion Sticky Bar
View the experiment
38.6
1670511940
Not Valid
How adding a thermometer to a sticky bar affects donor conversion rate
January 4, 2023
Element tested: Donation Pages | Design donor conversion Sticky Bar
View the experiment
-42.4
1672845874
92.2% lift
How using a humanized sticky bar during a high-urgency campaign impacts donation conversion rates.
January 4, 2023
Element tested: Donation Pages | Design donor conversion high urgency Sticky Bar
View the experiment
92.2
1672848730
Not Valid
How does adding a personalized sticky bar to the donation page affect donation rates during a year-end campaign?
January 9, 2023
Element tested: Donation Pages | Design donor conversion high urgency Sticky Bar
View the experiment
12.7
1673277614
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