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Experiments Round 2
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Sort by:
Most recent
Highest Lift
Not Valid
How a sticky donate button affects donor conversion rates on main pages on a website
December 12, 2023
Element tested: donor conversion Sticky Bar
View the experiment
34.4
1702397466
36.5% lift
How a sticky slideout on content pages affects overall donor conversion
December 12, 2023
Element tested: donor conversion Sticky Bar
View the experiment
36.5
1702400386
Not Valid
How using a campaign subject’s story to increase relevancy will affect donor conversion rates
January 8, 2024
Element tested: Donation Pages | Design donor conversion Sticky Bar
View the experiment
27.2
1704724167
Not Valid
How a Humanized Sticky Bar Impacts Conversion Rate on the Homepage
January 8, 2024
Element tested: donor conversion Sticky Bar
View the experiment
-26.0
1704686036
-79.0% drop
How a Humanized Sticky Bar on a CYE Donation Page Impacts Conversion Rate
January 8, 2024
Element tested: Donation Pages | Design donor conversion high urgency Sticky Bar
View the experiment
-79.0
1704685932
Not Valid
How Adding a Humanized Sticky Bar Affects Giving
January 8, 2024
Element tested: donor conversion Sticky Bar
View the experiment
4.8
1704685867
Not Valid
How adding value proposition to a sticky bar impacted donation conversion rates.
February 22, 2024
Element tested: donor conversion Sticky Bar Value Proposition
View the experiment
41.5
1708624750
Approaching Validity
How increasing urgency in a sticky bar impacted conversion rates during year-end
March 8, 2024
Element tested: donor conversion Sticky Bar urgency
View the experiment
21.8
1709914021
Not Valid
How adding a “Support Honest Journalism” Sticky Button to TDS during EOY
February 19, 2024
Element tested: donor conversion high urgency Sticky Bar
View the experiment
-1000000.0
1708311692
Page 7 of 15
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