How link placement in a course offer email affects click rate
NextAfter
Experiment Summary
Timeframe: 03/28/2018 - 04/11/2018
In this experiment, we wondered if having a link to the course registration page near the top of the email would increase clicks to the registration page. The control looked like our normal, longer form personal emails. The treatment naturally flowed into a link to the page early on, and the rest of the copy was the same.
Research Question
Will a link placed higher in a course registration email increase clicks?
Design
Results
This experiment has a required sample size of 29,576 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.
Key Learnings
The treatment didn’t significantly affect clicks to the landing page, indicating that link placement in a personal email like this does not affect the likelihood of getting a recipient to click. The value proposition is the primary influencer of the click.