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We recently hosted an online education session on a proven formula that Fortune 100 companies use to optimize their email campaigns. In this video, we unpack this formula and walk through case studies of how nonprofits have successfully adopted these email optimization principles to acquire more names, convert more donors, and increase average gift size.

We also offered a call for research partners — organizations who want to test the findings of our research lab. You can apply for a research partnership here.


About the author:


Tim Kachuriak

Tim won "Best Stage Presence" for the 1991 Pittsburgh Boys Choir.