Advertising - Digital Fundraising Research Library | NextAfter
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Advertising

View all experiments designed to help improve results from nonprofit advertising efforts.
-29.0% drop

How adding a signer to a recurring ask popup affects clickthrough rate

November 8, 2020 Element tested: Advertising
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-29.0
-99.0% drop

How explaining the content inside an email newsletter affects email acquisition rate

November 8, 2020 Element tested: Advertising
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-99.0
55.9% lift

Helpful language vs admonishment on a devotional landing page

November 8, 2020 Element tested: Advertising
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55.9
Not Valid

How a pledge at the end of an article impacts recurring donor conversion rate

September 22, 2020 Element tested: Advertising Key Metrics | Conversion Rate Recurring Giving
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0.0
22.5% lift

How a supportive top banner affects clickthrough rate on a mobile popup

September 22, 2020 Element tested: Advertising
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22.5
Not Valid

How a supportive top banner affects clickthrough rate on an exit-intent desktop popup

September 22, 2020 Element tested: Advertising
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0.0
396.2% lift

How a pledge at the end of an article impacts email signup rate

September 22, 2020 Element tested: Advertising Email Acquisition Email Acquisition | Copy Email Acquisition | Form
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396.2
160.5% lift

How using purchase optimization in Facebook ads increases instant donor conversion and lowers cost per donor

September 22, 2020 Element tested: Advertising
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160.5
-52.9% drop

How an invitation ask instead of a consideration ask affects clickthrough rate on a recurring ask popup

September 22, 2020 Element tested: Advertising
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-52.9