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Advertising

View all experiments designed to help improve results from nonprofit advertising efforts.
-29.0% drop

How adding a signer to a recurring ask popup affects clickthrough rate

November 8, 2020 Element tested: Advertising
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-29.0
-99.0% drop

How explaining the content inside an email newsletter affects email acquisition rate

November 8, 2020 Element tested: Advertising
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-99.0
55.9% lift

Helpful language vs admonishment on a devotional landing page

November 8, 2020 Element tested: Advertising
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55.9
47.6% lift

How congruence between ad and landing page affects conversion

September 13, 2020 Element tested: Advertising
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47.6
Not Valid

Will more text on a Facebook video ad lead to more clicks to the donation page?

September 3, 2020 Element tested: Advertising
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-1000000.0
-42.7% drop

How a highly relevant, but low perceived exclusivity offer impacted donor conversion rate

September 3, 2020 Element tested: Advertising Key Metrics | Conversion Rate
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-42.7
803.8% lift

How promoting an offer in the Dear Reader ad copy instead of membership increased donor conversion rate

September 3, 2020 Element tested: Advertising Key Metrics | Conversion Rate
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803.8
Not Valid

How presenting an offer to people based on what they consume impacts conversion on parenting articles

September 3, 2020 Element tested: Advertising
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-1000000.0
759.9% lift

How reinforcing the value proposition for new subscribers through ad service during the welcome series increased downstream donor conversion rate

September 3, 2020 Element tested: Advertising Key Metrics | Conversion Rate
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759.9