Services
Understanding Your Donors
Revenue Growth Planning
Prioritize Digital Strategies
Optimize Your Program
Research
Experiments
3231
Research Studies
20
Learn
Blogs
225
Online Courses
Ebooks
17
Tools
19
Case Studies
Become a Member
Get Certified
About
NextAfter Institute
Open Positions
Contact Us
Partner With Us
NIO Summit
let us help
Advertising
Filter by type
ABWE
Alley Cat Allies
Alliance Defending Freedom
American Bible Society
American Cornerstone Institute
Americans for Prosperity
Andrew Wommack Ministries
Avila Foundation
Back to the Bible
Belmont Abbey College
BGEA Internet Evangelism Team (DON’T USE ON SITE)
Bill of Rights Institute
Billy Graham Evangelistic Association
Boys Town
Buckner International
Canadian Taxpayers Federation
Care Net
CaringBridge
Catholic University of America
CBN
Center for Growth and Opportunity
Colson Center
Compassion International
Compassion International Small Church (DON’T USE ON SITE)
Compassion International SRE (DON'T USE ON SITE)
Competitive Enterprise Institute
CRISTA Ministries
Dallas Theological Seminary
e3 Partners
East West Ministries
Every Home for Christ
Experiments Round 2
FamilyLife
Federation for American Immigration Reform
First Baptist Dallas
First United
Focus on the Family
Focus on the Family - Adventures in Odyssey (DON'T USE)
Food for the Poor
George W. Bush Presidential Center
Global Volunteer Network
Good of All
Harvest Ministries
Heartlight Ministries
Heritage Action for America
Hoover Institution
Human Coalition
Human Liberty
iDonate
Illinois Policy Institute
In Touch
International Mission Board
Jerusalem Prayer Team
Jewish Voice Ministries
Jews for Jesus
KCBI
KUOW
Leadership Institute
LifeSite
Luther Seminary
Luther Seminary
MAF
Marriage Today
Media Research Center
Moody Radio
Mountain States Legal Foundation
Museum of the Bible
National Breast Cancer Foundation
National Center on Sexual Exploitation
NextAfter
Pathway Learning
Power to Change Ministries
Pregnancy Decision Line
Prison Fellowship International
Prison Fellowship Ministries
Reasons to Believe
Ronald Reagan Presidential Foundation & Institute
Run for Water
Save the Children
Save the Children International
Scouts
SCPR
Senator John Cornyn
Slavic Gospel Association
Slavic Gospel Association
Stand Together
Stanford Graduate School of Business
Susan B. Anthony List
Teen Mania
Texas Public Policy Foundation
Texas State Historical Association
The Fund for American Studies
The Gospel Coalition
The Halcyon Movement
The Heritage Foundation
The Missionary Oblates of Mary Immaculate
The Navigators
Tikvah Fund
Time of Grace
UNICEF India
University of Alberta
Wesley Family Services
WUNC
Filter by topic
Advertising
blog
click rate
Copywriting
countdown clock
credibility
CTA
display ads
Donation Pages
Donation Pages | Copy
Donation Pages | Design
Donation Pages | Form
Donation Pages | Headline
downgrade
e
Email Acquisition
Email Acquisition | Copy
Email Acquisition | Design
Email Acquisition | Form
Email Acquisition | Headline
email acquistion
email copy
Email Fundraising
Email Fundraising | Call-to-Action
Email Fundraising | Copy
Email Fundraising | Design
Email Fundraising | Sender
Email Fundraising | Subject Line
facebook ad
header
high urgency
Key Metrics | Average Gift Size
Key Metrics | Conversion Rate
Key Metrics | Revenue
Key Metrics | Web Traffic
locked screen
match
mobile
Navigation
Newsletter
nudge
pledge
Popup
Recurring Giving
returning visitor
Revenue
sponsorship
Sticky Bar
text message
thermometer
urgency
value
Value Proposition
Website
Sort by:
Most recent
Highest Lift
90.6% lift
How a trailer on a Facebook ad affects donor conversion
June 22, 2021
Element tested: Advertising donation page Facebook
View the experiment
90.6
1624369066
1,223.4% lift
How asking a specific question in an ad impacts clickthrough rate
June 9, 2021
Element tested: Advertising call to action Facebook imagery
View the experiment
1223.4
1623254028
191.6% lift
The impact of a Yes/No Image Ad on Facebook for volunteer recruitment
June 7, 2021
Element tested: Advertising CTA Email Acquisition Facebook imagery landing page
View the experiment
191.6
1623093483
-11.8% drop
How a higher suggested ask amount affects conversion and revenue
June 7, 2021
Element tested: Advertising Friction suggested ask amount tribute widget
View the experiment
-11.8
1623094167
62.2% lift
How using a multi-offer campaign in Facebook affects click through rate
June 7, 2021
Element tested: Advertising Facebook multi-offer campaign social media
View the experiment
62.2
1623091609
158.8% lift
The impact of a Yes/No Image Ad on Facebook for Monthly Donor Acquisition
June 7, 2021
Element tested: Advertising Donation Pages Facebook imagery
View the experiment
158.8
1623093701
Not Valid
How visual reinforcement of a premium affects donor conversion for a postal chase donation page
June 7, 2021
Element tested: Advertising body copy Copywriting donation page Donation Pages imagery incentive postal chase
View the experiment
14.5
1623093246
211.2% lift
How an offer-focused image in an ad affects email acquisition rate
June 7, 2021
Element tested: Advertising imagery
View the experiment
211.2
1623093376
124.1% lift
How a video trailer on a facebook ad affects click rates
June 22, 2021
Element tested: Advertising imagery
View the experiment
124.1
1624368405
Page 1 of 4
1
2
3
4