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facebook ad

48.8% lift

How using “Learn More” as a CTA impacted FB clicks on a direct ask

July 3, 2023 Element tested: click rate facebook ad
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48.8
-90.7% drop

How an organic looking Facebook Ad impacts ad engagement and email acquisition in a content offer funnel

June 30, 2023 Element tested: Email Acquisition facebook ad
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-90.7
-26.2% drop

How different types of graphics for Facebook ads affect click-through rate

July 17, 2023 Element tested: click through rate facebook ad
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-26.2
19.3% lift

How a Facebook ad performed compared to a boosted post for event clicks

July 17, 2023 Element tested: facebook ad
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19.3
49.5% lift

How an “Organic Status” Facebook Ad Affected Conversion Rate

August 28, 2023 Element tested: Email Acquisition facebook ad
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49.5
-30.2% drop

How yes/no ads on Facebook for a course impacted conversions

November 1, 2023 Element tested: donor conversion facebook ad
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-30.2
53.2% lift

How a more direct value proposition affects clickthrough rate

November 3, 2023 Element tested: click through rate facebook ad Value Proposition
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53.2
147.2% lift

How clarity affects clickthrough rate on a Facebook ad

November 15, 2023 Element tested: clarity click through rate facebook ad Value Proposition
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147.2
Approaching Validity

How softening the opening of a Facebook ad impacted conversions

December 11, 2023 Element tested: donor conversion facebook ad
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66.2