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facebook ad

-25.6% drop

How using a pledge vs a direct account registration ask through Facebook Lead Ads affects sign up rate

December 12, 2023 Element tested: Email Acquisition facebook ad
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-25.6
43.6% lift

How an organic style ad impacted conversions on a pledge

January 22, 2024 Element tested: Email Acquisition facebook ad
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43.6
151.0% lift

How an ultra-personal, interruptive ad format affects email acquisition and CPA

January 29, 2024 Element tested: Email Acquisition facebook ad
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151.0
Not Valid

How call to action on a Facebook ad during a drive impacts donor conversions

February 9, 2024 Element tested: donor conversion facebook ad
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16.2
Not Valid

Does running brand ads impact CYE donations on Facebook

February 22, 2024 Element tested: facebook ad high urgency
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16.1
Not Valid

Does running brand ads impact CYE donations on Facebook

February 22, 2024 Element tested: facebook ad high urgency
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16.1
11.9% lift

How co-targeting with Facebook ads affects direct mail acquisition response rate

March 8, 2024 Element tested: email acquistion facebook ad
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11.9
11.1% lift

How using a plain image in a content offer Facebook ad impacted clicks compared to a designed image using an overlaid CTA

April 4, 2024 Element tested: click rate facebook ad
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11.1
35.8% lift

How co-targeting with Facebook ads affects direct mail acquisition response rate

April 11, 2024 Element tested: donor conversion facebook ad
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35.8