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facebook ad

-47.5% drop

How new Facebook creative impacts clicks

September 30, 2024 Element tested: click rate facebook ad
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-47.5
51.5% lift

How localizing Facebook creative impacts conversion rates

October 7, 2024 Element tested: donor conversion facebook ad
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51.5
Not Valid

Do Meta Suggested Image Optimizations really increase engagement?

October 23, 2024 Element tested: facebook ad
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-1.5
Approaching Validity

How using more vigorous copy that focuses on providing value to the reader in Facebook ads affects email acquisition

October 25, 2024 Element tested: Email Acquisition facebook ad
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318.9
16.8% lift

How Facebook copy focused on the felt need met by an offer impacted clicks

October 28, 2024 Element tested: click rate facebook ad
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16.8
22.1% lift

How using direct, biblically-aligned language in a Facebook ebook ad impacted sign-ups

October 30, 2024 Element tested: Email Acquisition facebook ad
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22.1
56.2% lift

How do Meta Lead Ads compare to typical content offer funnels

December 9, 2024 Element tested: facebook ad
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56.2
56.2% lift

How do Meta Lead Ads compare to typical content offer funnels

January 6, 2025 Element tested: facebook ad
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56.2
22.9% lift

Does adding clearer call to action to Meta creative increase clicks?

December 16, 2024 Element tested: click rate Facebook facebook ad
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22.9