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Key Metrics | Revenue

Approaching Validity

How the power of match language affects conversion

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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-26.6
Approaching Validity

How emphasizing a recurring gift impacted revenue

April 1, 2020 Element tested: Key Metrics | Revenue
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-19.5
91.1% lift

How the placement of an inline offer impacts conversion

January 5, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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91.1
27.6% lift

How adding a testimony to an email appeal can impact click-through.

January 12, 2018 Element tested: Donation Pages Key Metrics | Revenue
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27.6
81.8% lift

How suggesting a gift amount in the call-to-action of an email appeal impacts donor conversion

April 20, 2019 Element tested: Key Metrics | Revenue
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81.8
125.9% lift

How an open field on a donation form affects donor conversion rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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125.9
Not Valid

How an additional donation ask impacts revenue

January 4, 2018 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue
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16.6
Not Valid

How the addition of Apple Pay impacted donor conversion

April 18, 2017 Element tested: Key Metrics | Revenue
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-1.6
204.1% lift

How multichannel cultivation impacts year end giving

April 23, 2020 Element tested: Donation Pages Key Metrics | Revenue
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204.1