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Revenue

Not Valid

FY21 – CYE Notecard Image Test

June 21, 2021 Element tested: design Key Metrics | Revenue Revenue
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23.2
Not Valid

How positioning what happens if a donor doesn’t give rather than what happens if they do impact donor conversion rate

June 21, 2021 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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47.5
81.7% lift

How a “one click” donation experience impacted giving from current donors

June 10, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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81.7
Approaching Validity

How communal language affects donor conversion rate during a matching gift campaign

June 21, 2021 Element tested: Communal Language Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue Value Proposition
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11.5
920.0% lift

How an offer-focused welcome series impacts donor conversion rate

June 21, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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920.0
36.3% lift

How justifying why you sent the email right away affects email acquisition rates

June 21, 2021 Element tested: body copy Email Acquisition Key Metrics | Revenue Revenue
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36.3
Approaching Validity

How starting the gift array at a higher level impacted donor conversion rate

June 21, 2021 Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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-27.5
Approaching Validity

How communal language impacts donor conversion on a hero banner

June 22, 2021 Element tested: Communal Language donation page Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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27.3
Not Valid

How communicating what the benefits are to the donor impacts donor conversion

June 21, 2021 Element tested: Donation Pages Key Metrics | Revenue Revenue
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46.2