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Revenue

Not Valid

How adding donor cultivation stories on top of a campaign appeal schedule of emails impacted revenue

June 22, 2021 Element tested: Email Fundraising Email Fundraising | Sender Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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-1.9
Approaching Validity

How does a homepage takeover affect year end donations and revenue?

June 21, 2021 Element tested: Donation Pages Friction Key Metrics | Revenue Revenue
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11.5
Approaching Validity

How breaking your fundraising goal down into a smaller ask impacts revenue

June 21, 2021 Element tested: body copy Key Metrics | Conversion Rate Key Metrics | Revenue Revenue Value Proposition
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51.1
Not Valid

How does a cye campaign specific donation page affect revenue?

June 21, 2021 Element tested: Donation Pages Key Metrics | Revenue Revenue
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261.4
35.8% lift

How the order placement of the credit card fields impacts conversion on a primary donation page

June 10, 2021 Element tested: credit card Donation Pages donation pathway Friction Key Metrics | Revenue Revenue
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35.8
Not Valid

How a different value proposition affects email acquisition on a homepage ad

August 9, 2021 Element tested: Advertising body copy headline Key Metrics | Revenue landing page Revenue
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50.6
Not Valid

Does the signer on a Dear Reader impact donation rate?

January 4, 2021 Element tested: Donation Pages Key Metrics | Revenue Revenue
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-49.1
40.7% lift

How showing the impact of a donor’s gift on each array button impacted revenue

June 22, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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40.7
Not Valid

FY21 – CYE Notecard Image Test

June 21, 2021 Element tested: design Key Metrics | Revenue Revenue
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23.2