Branding is talked about so much in the marketing and fundraising, but often without any clarity or real understanding of the impact it can have on an organization. In this episode with Lisa Bowman, Chief Marketing Officer for United Way Worldwide, she shares how powerful an effective brand can be for growing fundraising. Plus, she’ll give a few tips and insights on how to create an effective brand.
Stick around till the end to hear Lisa share her thoughts on what true generosity is, and how we can grow generosity above and beyond simply making donations.
Links & Resources:
- See what United Way is up to at www.unitedway.org
- Follow Lisa Bowman on Twitter @lisabowmanuww
Marketing, Branding, and True Generosity with Lisa Bowman from United Way Worldwide
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