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Experiments Round 2
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Sort by:
Most recent
Highest Lift
Not Valid
How adding a signature block with image in a direct appeal to the housefile impacts donor conversion
August 14, 2025
Element tested: donor conversion Email Fundraising | Sender
View the experiment
100.1
1755182659
48.9% lift
IAS – General Email – March 2021
June 10, 2021
Element tested: design email Email Fundraising Email Fundraising | Sender sender
View the experiment
48.9
1623351532
48.9% lift
IAS – General Email – March 2021
June 10, 2021
Element tested: design email Email Fundraising Email Fundraising | Sender sender
View the experiment
48.9
1623351467
66.6% lift
IAS – General Email – February 2021
June 10, 2021
Element tested: design email Email Fundraising Email Fundraising | Sender sender
View the experiment
66.6
1623351502
6.3% lift
How changing the sender affects open rate
November 3, 2022
Element tested: Email Fundraising | Sender open rate
View the experiment
6.3
1667512017
Not Valid
How a forward style email in a high urgency campaign affects giving
January 23, 2023
Element tested: Email Fundraising | Sender high urgency
View the experiment
3.2
1674486794
Not Valid
How introducing a new email sender in the beginning of an email appeal affects donor conversion rates
March 11, 2025
Element tested: donor conversion Email Fundraising | Sender email sender Recurring Giving
View the experiment
41.8
1741702957
Not Valid
How an autoresponder sent from a person versus the organization impacts clicks
July 10, 2025
Element tested: click rate Email Fundraising | Sender
View the experiment
-2.1
1752162617
Not Valid
How adding a signature block with image in a direct appeal to the housefile impacts email clicks
August 14, 2025
Element tested: click rate Email Fundraising | Sender
View the experiment
-4.3
1755183908
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