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Experiments Round 2
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Sort by:
Most recent
Highest Lift
7.4% lift
How sending from a person at an organization rather than just a person makes a difference in open rates
January 14, 2019
Element tested: Email Fundraising Email Fundraising | Sender
View the experiment
7.4
1547502501
26.2% lift
How a detailed subject line performs against a less detailed subject line
January 16, 2019
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
26.2
1547661469
9.5% lift
How a celebrity signer affects open rates
January 2, 2019
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
9.5
1546457275
121.3% lift
How a celebrity signer affects open and click rates
July 25, 2019
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
121.3
1564065591
Approaching Validity
How a new value proposition focus in a sales email affects mystery donor audit applications
January 4, 2019
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
-70.0
1546621724
-39.5% drop
How charged language performs in a subject line
October 31, 2020
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
-39.5
1604148621
Not Valid
How including a hot button issue in the subject line affects open rate
October 31, 2020
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
-2.6
1604148863
-23.5% drop
How sending from a person rather than an organization impacts open rates
January 20, 2019
Element tested: Email Fundraising Email Fundraising | Sender
View the experiment
-23.5
1547954839
-15.7% drop
How referring to the author’s name versus their famous work generates more clicks
December 26, 2018
Element tested: Email Fundraising Email Fundraising | Subject Line Key Metrics | Conversion Rate
View the experiment
-15.7
1545790677
Page 12 of 22
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