How a different donation experience impacts donor conversion Experiment ID: #9450
Ended On: 9/24/2018
EWTN has used the same donation page for years. In an effort to optimize the giving experience and donor conversion, we launched a new donation microsite. While keeping the same content and copy on the page, we tested the two different experiences against each other.
Would the donation microsite increase donor conversion?
|Treatment Name||Conv. Rate||Relative Difference||Confidence|
|C:||Original Donation Page||14.3%|
This experiment has a required sample size of 38,844 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.
While the donation microsite removed elements of friction in the giving process, it had no significant impact on donor conversion. When transitioning a donation platform to a new experience, this is good news. This allows us to now test other factors on this page to potentially improve the existing experience.